Law Firm Marketing BLOG

One of the biggest problems that I have with optimization is that you are limited in the number of keywords that you can effectively optimize for.  For a general law firm web design, 10 keywords for optimization is ideal (15 is pushing it).  If you have a hundred pages of content, you can certainly go higher than that number, but most of my clients have smaller sites (10 pages or so). 

My challenge, based on our firm’s ten years of law firm internet marketing experience, is to select the keywords that are most specific to my client’s niche and geography.  Additionally, I want words that will be effective, not words that imply that people are just searching for free information.  And, it is not easy to get my clients to narrow down their lists.  Of course they want every keyword and every variation; who doesn’t?  But to do that, we would need a lot more content, newsletters, and BLOGs.

So, for my clients, we start small.  On a small site, let’s choose 10 words and we can tweak accordingly.  Additionally, over time, we can expand the size of the site and expand the keyword list.  We can also expand the lawyer marketing strategies to include newsletters that provide more timely content.  But, the key is always to start small and work from there.  Once your website starts getting noticed, it is easier to continue to roll out new things for people to notice.

            At Attorneys Online, Inc., we like to do more than one thing at a time. We like to coordinate our efforts for you benefit. In the business of law firm internet marketing an integrated approach serves the client by building a harmonious approach using all involved areas. For instance, the pay-per-click campaign is set up using keywords that are considered to be the best potential terms to attract the clients that can most use your services. If lawyer advertising is working at all, it should focus on getting the clients for which your particular skills will be most useful.

            After deciding which keywords will work best in law firm advertising on pay-per-click campaigns, the law firm website design will include content written with those keywords strategically integrated into the text. This will give your website the best chance of being seen by those who need your specific services. Also, those keywords can be used in an ongoing regularly updated blog format to steadily improve search engine placement. That just means that you will move to the first page on Google and Yahoo and other search engines rather than page two hundred—or whatever.

             Law firm marketing doesn’t take the balance of a tight-rope walker, but being able to walk and chew gum simultaneously is a plus. Let us help you make the most of your advertising campaigns.

An excellent way to maintain your lawyer marketing needs over time is to implement a law firm marketing blog. A blog will help you keep your website up to date with current events in your location and areas of practice.

By maintaining an attorney marketing blog, you can post content that is relevant to your clients instantaneously, as the news is breaking. This will help your clients, and potential clients, understand that you are on top of the information that affects them.

For a law firm marketing blog to be effective, it needs to be updated regularly and consistently. It should also implement the use of relevant keywords and the correct search engine optimization. At Attorneys Online, we understand that you may not have the time to dedicate to a blog. This is why we have a trained staff of legal writers available to both write and optimize your law firn marketing blogs.