Law Firm Marketing BLOG

         You may notice when you come to Attorneys Online, Inc., after having another experience with your lawyer internet marketing that there is a distinct difference (for the better) in the personal attention you and your account receive. Regarding our setup and monitoring of your lawyer advertising in the sponsored search campaigns of Google and Yahoo, your account receives no fewer than three bid management evaluations per week. Tweaking takes place all the time to make sure that your money is being spent as wisely as possible.

         Still, your input is necessary all along the way. Take advantage of our friendly staff in both your website design and your ongoing attorney advertising and let us know if you are getting a good response. With your help, we will continue to tailor your campaign to reach the goals that you have for your internet marketing.

         Give Attorneys Online, Inc., a call to find out the multiple ways we are able to reinvigorate your internet campaign and make it a very useful, viable part of building a large client base for you.

As usual, we had a great time at the AAJ convention in Philadelphia.  Our law firm marketing consultants were a hit, as was our booth.  In addition to spending time at the exhibit hall, we still had plenty of time to see the sights – the Liberty Bell, Independence Hall, the statue of Rocky, the Love statue, and more.  We even got acupuncture in Chinatown.  Overall, the City of Brotherly Love was a great place to visit.

However, if you travel here – beware of the cab drivers!  Of the dozen or so cab rides we took, we had problems with 10.  First thing to know – there is a flat rate of $28.50 (plus a 50 cent gas surcharge) from the Philadelphia airport to downtown.  The drivers may try and charge you $35+ and when you ask why, they explain that it includes their tip.  But, if you call them on it, they will stick to the price (as long as you know to ask).  Second, there is a big sign in the cab that says that every cab must accept credit cards and that the cab cannot operate without a working credit card machine.  However, we didn’t find a single cab driver that failed to say “what, you don’t have cash?”  Then, even at that, they still try to say that the machine does not work.  But, again, if you tell them that you want to try to run the card, it always works – imagine that!  Now, I do have to admit that the apparent motivation for these cab drivers is that the cab company charges the drivers a higher percentage for credit card customers; however, as a rider, that is not my fault and the drivers need to follow their own rules.

Well written informative content is an important aspect of an attorney website design. Content can be used as a way to represent your experience and knowledge to potential clients. It is a way for you to demonstrate your qualifications as an attorney.

Below are some very important tips that should be taken into consideration in regards to law firm marketing content:

• Break up the text with headings and bullet points so that it can be easily read on a computer screen.
• Use italics and bold to highlight key words and phrases.
• Underlined words are reserved for hyperlinks
• Content should be kept short in order to hold the readers attention

Having well written law firm marketing content will help your attorney web design stand out.