Category Archives: SEO

This phase of Attorneys Online™ Inc.’s marketing strategy would be to increase your ranking in the algorithmic or “natural” listings with Search Engine Optimization (SEO) of the pages of your site. SEO is the technique used to achieve higher rankings in these natural listings. After extensive keyword linguistics research, we will optimize your content and improve your keyword density ratio by strategically imbedding keyword phrases in your text that will encourage the robots from the search engines to rank you higher and be consumer friendly.

Using Title Tags for Search Engine Optimization and Lawyer Web Marketing

September 4th, 2008 by Amanda

While we were exhibiting at the CAALA conference last week, we started to notice a pattern when we were explaining search engine optimization to attorneys.  While many firms said that search engine optimization was already part of their lawyer web marketing strategy, many of these firm’s sites were actually not optimized at all.  We were able to point out exactly how we knew this and show the law firm’s what our recommendations would be. If you have hired a company (or an in-house individual) to do your law firm marketing, you definitely want to make sure that it is being done correctly.  One way to be able to check quickly is to go to your law firm’s homepage.  When you look at the very, very top of the page (above the buttons for file, edit, etc), you will see a line of text right before it says Windows Internet Explorer. …
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Law firm optimization efforts pay off – sometimes for spammers

February 6th, 2008 by Amanda

As head of the Search Engine Optimization department, I get a lot of phone calls – both from clients and from solicitors.  What I really find so amusing is when I get calls or emails from companies saying that our own website is not showing up well in the search engines and that they would be happy to help us for a fee.  In fact, I already got one phone call and one email about it today – and that was before 9 AM. And, of course, I feel the need to respond since they were so kind as to solicit me.  I point out a few things to them.  First, how did they come upon our information were it not for the search engines?  This one always gets the email-ers because the email address that our consultation forms go through is not my usual email, so I can track…
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How do I choose what keywords to optimize my attorney website for?

December 10th, 2007 by Amanda

Any good Search Engine Optimization (SEO) company will tell you that it is not possible to adequately optimize your site for every possible keyword that someone may type into a search engine to find your law firm.  However, a good company will help you choose the most effective keywords and focus your optimization around that.  While law firm internet marketing may not be an exact science, it sure does help to have a good place to start! Just to give you an idea: Let’s say you are a Dallas personal injury attorney.  Some of the initial, basic words that come to mind are Dallas personal injury attorney,  Dallas personal injury attorneys, Dallas personal injury lawyer, Dallas personal injury lawyer, Dallas personal injury law firm, Dallas personal injury law firms, Dallas personal injury lawsuit, lawsuits, Dallas injury attorney, Dallas injury lawyer, Dallas injury law firm, etc.  And all of those words…
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