Law Firm Marketing BLOG

             If lawyer advertising was a breeze, everyone would be doing it. But, unfortunately, it is not as simple as putting a poster board on the side of the road that says “Legal Advice—Just Call 123-4567.” At the same time, Attorneys Online doesn’t think law firm marketing is the advertising equivalent of the Rubic’s Cube, either.

            The possibility of getting the name of your law firm before the eyes of potential clients still has the best chances for the least cost by using the internet. The use of Google, Yahoo, and other search engines for lawyer marketing continues to be cost effective in most areas, depending on the search terms you choose to use as the foundation of your attorney advertising. By bringing search engine optimization into play, your law firm web advertising is even more effective because your website is moved into better placement leading to free clicks for clients to get to your website.

            The use of blogs and our exceptional attorney website design team will also be available to help you design the most effective strategy for your law firm advertising. We are hear to help.

      Your law firm marketing should form a straight line between you and potential clients. Rather than meandering all over the place in an unfocused manner, the keywords that are considered most important in your pay-per-click campaign can be the same ones written into the text of your law firm website design. That same straight line can then continue to be the one that makes search engine optimization work most efficiently for your lawyer advertising.

      When everything in your law firm internet marketing is lined up, it provides the quickest route from the potential client to you.

      We can help you make the two points meet. Attorneys Online, Inc., knows how to make a mixed up, curvy line straight to make the most of your attorney advertising campaign. Let us help you get the kinks out.

One of the biggest problems that I have with optimization is that you are limited in the number of keywords that you can effectively optimize for.  For a general law firm web design, 10 keywords for optimization is ideal (15 is pushing it).  If you have a hundred pages of content, you can certainly go higher than that number, but most of my clients have smaller sites (10 pages or so). 

My challenge, based on our firm’s ten years of law firm internet marketing experience, is to select the keywords that are most specific to my client’s niche and geography.  Additionally, I want words that will be effective, not words that imply that people are just searching for free information.  And, it is not easy to get my clients to narrow down their lists.  Of course they want every keyword and every variation; who doesn’t?  But to do that, we would need a lot more content, newsletters, and BLOGs.

So, for my clients, we start small.  On a small site, let’s choose 10 words and we can tweak accordingly.  Additionally, over time, we can expand the size of the site and expand the keyword list.  We can also expand the lawyer marketing strategies to include newsletters that provide more timely content.  But, the key is always to start small and work from there.  Once your website starts getting noticed, it is easier to continue to roll out new things for people to notice.