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Category Archives: Pay-Per-Perfomance Campaigns
Our Interpreters are Ready
September 30th, 2008 by AmandaAttorneys Online, Inc., is ready to assist you in any of your lawyer advertising endeavors. Along with those endeavors will come reports that will give you a steady sense of how things are progressing for you in your attorney web marketing campaign. Google, Yahoo, Super Pages, and other regularly searched avenues used by people who are seeking to employ an attorney provide reports that will let you know which keywords people are using to find your lawyer website, how much a click for each individual keyword will cost you, and much more applicable information. When you receive your monthly reports regarding your lawyer web marketing campaigns from Google and Yahoo through us, you may find them a bit hard to understand. The many abbreviations included can make it seem like a foreign language. But at Attorneys Online, it is our desire to help you make sense of these reports…
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Ad Writing-Not as Easy as it Sounds
September 22nd, 2008 by Amanda Ad writing is no picnic under any circumstances. To complicate the issue, the use of only about a hundred characters for everything—start to finish—is not exactly a task that allows the width and breadth of creativity to flow freely. Nevertheless, that is with environment that the ad writer is saddled with when attempting meaningful and enticing attorney advertising in Google and Yahoo. Naturally, as with any less-than-desirable situation, the key is just to put a smile on and do the very best you can. Since lawyer advertising is never a piece of virtual cake, it’s no surprise that it takes serious minds devoted to creative thinking to get the word out to the right people in the right way. One of the best ways to get your lawyer web marketing to have the highest possible return is to hone your ads to say exactly the few phrases that…
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Down is Up – Sometimes
September 8th, 2008 by Amanda Lawyer web marketing is not an easy task and getting your lawyer advertising to a position on the web that is most advantageous for you can take time. Believe it or not, finding the best position is sometimes a matter of moving down the list. The best attorney advertising is often done in the second or third position of Google and Yahoo’s sponsored search listing. Especially on Google, costs for a number one position are often considerably higher than numbers two and three, and the latter will get you just as good a place in minds of potential clients, in most cases. Keeping costs down and using your law firm marketing budget in the most advantageous way possible is our specialty at Attorneys Online, Inc. With occasional feedback from you, we can help you leverage your lawyer marketing budget to get you clicks that turn into calls that…
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