Difficult Made Easy
If lawyer advertising was a breeze, everyone would be doing it. But, unfortunately, it is not as simple as putting a poster board on the side of the road that says “Legal Advice—Just Call 123-4567.” At the same time, Attorneys Online doesn’t think law firm marketing is the advertising equivalent of the Rubic’s Cube, either.
The possibility of getting the name of your law firm before the eyes of potential clients still has the best chances for the least cost by using the internet. The use of Google, Yahoo, and other search engines for lawyer marketing continues to be cost effective in most areas, depending on the search terms you choose to use as the foundation of your attorney advertising. By bringing search engine optimization into play, your law firm web advertising is even more effective because your website is moved into better placement leading to free clicks for clients to get to your website.
The use of blogs and our exceptional attorney website design team will also be available to help you design the most effective strategy for your law firm advertising. We are hear to help.
Spend a little to keep your law firm’s pipeline filled
The economy stinks right now; we all know it and we can’t dispute it and it doesn’t matter whether you call it a recession, a depression, or the end of the world. But, even now, you still need lawyer marketing. How can you possibly spend more on anything when you are having to downsize on everything? Well, it is all about strategy (which I know my attorneys understand). Let’s say you stop marketing. Your business will then have to rely on your current caseload and referrals. Now, if you are an established firm with plenty of current clients and you regularly get plenty of referrals, this may not affect you too much. But, if you are worried that things are drying up or that people are no longer able to afford your legal fees, stopping your law firm marketing is pretty much guaranteeing nothing is going to come in the door. You have to have something going to keep things going.
So, let’s say you know you need some type of marketing, but you don’t know how to spread it around to be cost effective. Many of the best strategies involve using the internet. Phone books are very expensive, there is a long commitment, and they are rarely used anymore (people go to the online versions or to Google). Television is always a great choice, but you have to have a lot of money to put behind it, as well as a great vanity number (800-Joe-Smith may be memorable to you, but your potential clients may not remember your name). Newspapers can be a good option depending on the type of paper you go through. But, when it comes to being cost effective, the internet is the way to go.
Search engine optimization typically takes 6 months to a year to be effective. While I recommend eNewsletters and BLOGs, they still take time to show up well. And, the whole point is that you really don’t have time to wait that long right now. So, how do you get some immediate results? The fastest answer is to get up a basic website (it doesn’t have to be fancy to be effective, but it does have to have certain features) and then put up a pay per click campaign. PPC campaigns are great because you can come up with an infinite list of potential phrases that someone might type in to find you. Then, you only pay if they click on your listing and go to your site (as opposed to TV or the like where you pay a fee no matter how many people see the ad or respond to it). By choosing keywords that are very specific to where you are and what you do, you can get away with spending a limited amount of monthly funds. You can always adjust your budget (unlike Yellow Pages where you are locked in). There are also certain times of day or days of the week that are most effective for particular clients (Tuesday is the best day for criminal attorneys).
So, it is not about how much you spend, it is about spending your lawyer advertising dollar wisely and making sure to have something in place for when things inevitably slow down.
The Fastest Way to You is a Straight Line
Your law firm marketing should form a straight line between you and potential clients. Rather than meandering all over the place in an unfocused manner, the keywords that are considered most important in your pay-per-click campaign can be the same ones written into the text of your law firm website design. That same straight line can then continue to be the one that makes search engine optimization work most efficiently for your lawyer advertising.
When everything in your law firm internet marketing is lined up, it provides the quickest route from the potential client to you.
We can help you make the two points meet. Attorneys Online, Inc., knows how to make a mixed up, curvy line straight to make the most of your attorney advertising campaign. Let us help you get the kinks out.
