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Category Archives: Legal Online Marketing
Updating Your Law Firm Marketing Blog
November 11th, 2008 by AmandaA law firm marketing blog has the potential to help your website move up on the natural search engine listings on main search engines, such as Google and Yahoo! This is because a lawyer marketing blog is a way to frequently add new content to the site, which is read by the search engines. This content is enhanced by properly placed keywords, in both the title and the text. For a lawyer marketing blog to be effective in helping your site move up on the natural search engines, it must be updated frequently and consistently. There is no established number of times per week that a law firm marketing blog should be updated, but from our experience, a blog should be updated a minimum of two days a week. A well optimized and maintained lawyer advertising blog has the potential to help your website. At Attorney’s Online, we know that…
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Difficult Made Easy
November 6th, 2008 by Amanda If lawyer advertising was a breeze, everyone would be doing it. But, unfortunately, it is not as simple as putting a poster board on the side of the road that says “Legal Advice—Just Call 123-4567.” At the same time, Attorneys Online doesn’t think law firm marketing is the advertising equivalent of the Rubic’s Cube, either. The possibility of getting the name of your law firm before the eyes of potential clients still has the best chances for the least cost by using the internet. The use of Google, Yahoo, and other search engines for lawyer marketing continues to be cost effective in most areas, depending on the search terms you choose to use as the foundation of your attorney advertising. By bringing search engine optimization into play, your law firm web advertising is even more effective because your website is moved into better placement leading to free…
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Make sure you own your domain name
November 3rd, 2008 by AmandaWhen you set up any type of lawyer marketing, you want to make sure that you know what is going on and that you have all important information. When my clients make the switch to us from other companies, one thing that they are often surprised to find is that they do not own their own domain names. After all, my client chose the name and made a payment for it, so should they not own it? Unfortunately, it is one way that other law firm marketing companies trap customers. And it makes sense for these companies. If you do a lot of marketing using a particular domain name, you will stay with them because, if not, you will have to change or redo your marketing since you cannot keep the domain name. We don’t believe in this tactic at all. When we register a domain name for our clients,…
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