Law Firm Marketing BLOG

            Lawyer web marketing is not an easy task and getting your lawyer advertising to a position on the web that is most advantageous for you can take time. Believe it or not, finding the best position is sometimes a matter of moving down the list. The best attorney advertising is often done in the second or third position of Google and Yahoo’s sponsored search listing. Especially on Google, costs for a number one position are often considerably higher than numbers two and three, and the latter will get you just as good a place in minds of potential clients, in most cases.  

            Keeping costs down and using your law firm marketing budget in the most advantageous way possible is our specialty at Attorneys Online, Inc. With occasional feedback from you, we can help you leverage your lawyer marketing budget to get you clicks that turn into calls that turn into cases. A little upside down thinking may be just the ticket for energizing your attorney advertising campaigns.

While we were exhibiting at the CAALA conference last week, we started to notice a pattern when we were explaining search engine optimization to attorneys.  While many firms said that search engine optimization was already part of their lawyer web marketing strategy, many of these firm’s sites were actually not optimized at all.  We were able to point out exactly how we knew this and show the law firm’s what our recommendations would be.

If you have hired a company (or an in-house individual) to do your law firm marketing, you definitely want to make sure that it is being done correctly.  One way to be able to check quickly is to go to your law firm’s homepage.  When you look at the very, very top of the page (above the buttons for file, edit, etc), you will see a line of text right before it says Windows Internet Explorer.  (I am told it is the same in Firefox, etc. but I do not have those on my computer.)  Now, if the line of text just has your firm’s name, it is a good indication that you are not optimized.  Ideally, you want this text to say something about what you do, such as “Atlanta personal injury attorney” or “California Lemon Law”.  It is fine to have the firm name, too, but it isn’t really necessary and it wastes valuable space.  (After all, if they know the firm by name, they will find your site anyway.  We are more concerned with people looking for a law firm and not knowing the firm name.)  This line of text at the top of the webpage is called the Title Tag.  Google reads it, which means it is important.  When you do a Google search, the Titles of the webpages are what you see in the natural listings.  It couldn’t hurt to have a great keyword up there and something like “free consultation” to encourage clicks.  But, the point is, you need to start with something useful in the title tag.  So, if you notice that your homepage doesn’t have anything useful, it is likely that there are other things that aren’t working correctly either.

Maintaining a law firm marketing blog with fresh material can help your site to establish credibility with both potential clients and search engines. A blog provides a way for you to easily add new content to your website. The fresher the content, the higher the chance that your attorney website design will begin to move up the natural listings of major search engines.

One way to keep your lawyer internet marketing blog fresh is by writing about recent new in your area of law. Recent news can include significant major recalls, regulatory updates or significant verdicts and settlements. Keeping your blog up to date with fresh content, will help potential clients recognize you as a qualified professional.

At Attorneys Online, we understand that taking the time out of your day to maintain a law firm marketing blog can be difficult. This is why our team of writers is available to help you maintain your blog.