Facebook Owns Your Content? Who Knew!
Here at Attorneys Online, Inc., we are constantly trying to learn more about social media as a way to further drive traffic and gain online exposure for our clients. This week, our Social Media Department, along with everyone else on the Internet, has been extremely concerned with the changes in Facebook’s terms of service, which stated that all content that has ever been placed on your profile is the property of Facebook. Forever.
A few days later, after noticing an uproar from Facebook users, the popular social networking site reverted back to its old terms. According to Facebook CEO Mark Zuckerberg in a blog post on Tuesday:
“Many of us at Facebook spent most of today discussing how best to move forward. One approach would have been to quickly amend the new terms with new language to clarify our positions further. Another approach was simply to revert to our old terms while we begin working on our next version. As we thought through this, we reached out to respected organizations to get their input.
Going forward, we’ve decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now. As I said yesterday, we think that a lot of the language in our terms is overly formal and protective so we don’t plan to leave it there for long.”
What does this mean for lawyers using Facebook? As of now, all content that you put on your Facebook profile or business page will remain your property. If these terms of service change in the future, that could have an impact on the information we have already added to Facebook, as well as the information we will continue to add.
Law Firm Marketing Blog Writing
At Attorneys Online, we are well aware that many do not have the time to maintain a law firm marketing blog, despite the importance of frequent updates. Maintaining a lawyer marketing blog is an important way to help the ranking of your website on major search engine listings, such as Google and Yahoo!
In addition to helping a site rank well on search engines, a law firm marketing blog is a great way to demonstrate your knowledge and qualifications to clients and potential clients. Keeping an lawyer internet marketing blog updated also shows that you are up to date with current events and trends that are important to readers.
Even though updating your law firm marketing blog is important, it does take time to write a well-researched entry. Our staff of legal blog writers is available to help write your blogs, if you do not have the time.
Lawyer Marketing Family
Being part of a small business with a family feel makes all the difference in whether or not the ultimate goal of superior lawyer marketing will be reached with a cooperative, cohesive approach. Lawyer advertising is not the easiest undertaking under any circumstance but the objective becomes more difficult when people who rarely work in concert with one another try to establish a cohesive attorney internet advertising approach.
Attorneys Online, Inc., has managed to maintain and even strengthen its small family feel over the last few years even with its dynamic growth and the ever changing attorney marketing landscape. That family feel is what continues to let clients know that they have found a welcoming and comfortable atmosphere in which they can express their desires for law firm advertising and have them received and acted upon by a team that works closely together for the best possible cohesive approach.
Being on top of your law firm marketing is not something you have to do alone. You can get to know a “family” that will take your ideas to the next level and reach the clients that you are certain are out there needing your services. Just contact us to get in on what you’re missing.
