Law Firm Marketing BLOG

The Internet has leveled the playing field for small firms to be able to compete with large firms. Because the Internet is a visual medium, the first impression made by a homepage needs to count.

Does your website have what it takes to spur a potential client to action?
A viewer should be able to tell at a glance who you are, what you do, where you are located, and how to contact you.

Is your homepage structured so that it displays properly on settings of 1024 x 768 pixels?
This is the most common setting for Internet Users.

Is all of the information easily seen without having to scroll down the page?
Research has shown that anything a firm displays below the bottom of the screen will be not be viewed.

Are your successes billboarded on your homepage?
People look at law firm websites for 3 things: expertise, representative cases or clients, and a history of success. What do you do, who else has hired you and do you win.

Does your homepage feature fresh content on a regular basis?
This is extremely important in helping with better search engine placement. Fresh content also gives a viewer a reason to return to the site and also encourages them to drill down further into the site for more information.
Attorneys Online, Inc. offers electronic newsletters, which provide fresh content for it’s client’s websites weekly. Sites hosted by Attorneys Online, Inc. that subscribe to the newsletter service feature new article titles on their homepages.

Is your Areas Of Practice page concise?
You do not want to overwhelm a viewer with too many choices. A law firm should feature its most profitable practice areas. The next generation of websites is niche practice specific. These sites are geared to one area of specialty, which shows strength and expertise. This is especially important for areas of practice that are not complimentary, such as Estate Planning and Criminal. Attorneys Online, Inc. now offers its Gallery Division websites in order to facilitate this growing trend of law firm marketing. These are websites that are licensed non-exclusively and have customized elements added that are specific to the law firm. These sites start at $295 for up to ten pages. The nominal investment in these effective and visually pleasing websites enable firms to have multiple websites specific to various practice areas.

As The Premiere Attorney Business Development Company, Attorneys Online, Inc. prides itself on keeping its clients ahead of the marketing curve with creative and effective campaigns. Check the Attorneys Online, Inc. website for more information about its services such as website creation, graphic design, brochures, print campaigns, TV/radio production & media placement, top listings on major search engines such as Google, AOL, Earthlink, Yahoo and Alta Vista guaranteed as well as Search Engine Optimization and our famous 48-Hour NAP program for your current website to help with better placement in the natural listings on the search engines. www.attorneysonlineinc.com

Cheney Winslow

Law Firm Websites Helps Marketing Endeavors

Fresh content on your website improves Search Engine Optimization and improves your ranking in the “natural” listings. The major search engines (especially Google) not only rank pages upon relevant content but by fresh content as well. What that means to you is that without fresh content, your rankings in the natural listings will reach a certain level, then not go much higher, and possibly even fall. Google sends out its “freshbot” spider to gather and index new material to all the sites that offer it. MSN Search’s spider will also pay regular visits to sites known to have proper fresh content. The same is true with all of the major search engines. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis. By incorporating fresh content, your site will remain competitive.

Attorneys Online, Inc. now offers eNewsletters, which offer our clients content, which is refreshed weekly. Legal professionals write Attorneys Online, Inc.’s private labeled online newsletter content and this information is targeted to many different practice areas. These can also be customized to be state specific. Articles can also be written and added to the feed specifically for the Law Firm. The addition of Attorneys Online™ e-Newsletters also aids in the placement of your website in the natural listings of the major search engines, such as Google, Yahoo, Earthlink, AOL, etc.

http://attorneysonlineinc.com/enewsletter.html

These newsletters will be linked to your site, but you can also send them out electronically. The topics our newsletters currently cover are:

• Alternative Dispute Resolution
• Bankruptcy Law
• Health Care Law
• Immigration Law
• Business Law
• Civil Rights & Constitutional Law
• Construction Law
• Consumer Law
• Criminal Law
• Elder Law
• Employment & Labor Law
• Entertainment Law
• Environmental Law
• Estate Planning & Probate
• Insurance Law
• Intellectual Property
• International Law
• Litigation
• Medical Malpractice
• Personal Injury
• Products Liability
• Real Estate Law
• Tax Law
• Workers’ Compensation

To date, the majority of Law Firm websites have been constructed as virtual brochures. While this has been and will continue to be a successful marketing presentation, the sophistication of Internet users has changed the strategy since most want to research legal information prior to hiring a Law Firm. Statistically, more than 66% of Internet users are looking for information on a particular legal issue when seeking out a lawyer’s website. They are not looking for advice – just practical legal information. By providing not only relevant legal information but also content that is changed on a regular basis, Law Firms will:

• Provide a valuable service
• Save man-hours by answering Frequently Asked Questions online
• Give Internet Users a reason to bookmark the Law Firm site
• Give Internet Users a reason to refer the site to others as a source of good information.

This will also help to make the Law Firm a front-runner to be hired.

As The Premiere Attorney Business Development Company, we pride ourselves on keeping our clients ahead of the marketing curve with creative and effective campaigns. Check our website for more information about our services such as website creation, graphic design, brochures, print campaigns, TV/radio production & media placement, top listings on major search engines such as Google, AOL, Earthlink, Yahoo and Alta Vista guaranteed as well as Search Engine Optimization and our famous 48-Hour NAP program for your current website to help with better placement in the natural listings on the search engines.

Cheney Winslow
CEO
Attorneys Online, Inc.
(800) 221-8424/(951) 452-9991
www.attorneysonlineinc.com
winslow@attorneysonlineinc.com

3800 N. Lamar Blvd., Suite 730-158; Austin, TX 78756