Law Firm Marketing BLOG

Attorney marketing eNewsletters through Attorneys Online, Inc., establish a law firm as an expert in a given practice area, show that you’re dedicated to providing valuable information to the public on your website and draw more eyes to your website.

When we establish a lawyer marketing eNewsletter feed on your law firm website, you provide information to the public that they want to read. Our eNewsletters are full of recent, timely information about a given practice area. When an individual searching for information about the topic on a search engine, the eNewsletter on your site comes up as one of the available listings. When this web user visits your site and needs to hire an attorney related to the practice area, the user is more likely to contact you.

When you are established as an eNewsletter provider to the public, you are telling your web users that you want to provide them with the information they want and are seeking. You are telling your web users that you are a helpful attorney who is knowledgeable in the practice areas. We can help you establish this kind of initial relationship with potential clients.

Your eNewsletter feed is written specifically for a law firm as part of a law firm web marketing campaign. When you have fresh content like eNewsletters on your attorney website, search engines are more likely to increase your page rank on the natural search engine results. Valuable eNewsletters are an important part of your overall attorney marketing strategy.

Usually, when law firm marketing content is mentioned, one might automatically thinks of webpage content. Legal marketing content can take many different forms in order to reach potential clients. One particular form is the eNewsletter.

eNewsletters that are on a law firm website can help to draw visitors and keep them there. Since the content in eNewsletters is strictly informative, visitors can be kept up to date with information related to your practice areas. Since eNewsletters can be updated weekly, visitors will always be greeted with fresh, informative and relevant content.

Attorneys Online, Inc. offers a variety of eNewsletter services, including Customized eNewsletter Content, in which our staff of legal writers will write content that is tailored to your particular law firm.

During our quarterly staff retreat last week, one of the big topics was about our new Customized eNewsletter feeds for the exclusive use of a single law firm.  These newsletters are proving to be an invaluable addition to any law firm marketing strategy since the newsletters provide fresh, timely, relevant content directly to the law firm’s website.  Clients are able to provide us with specific topics that we can include in their article writing, which makes it even more relevant to the specific firm.  Since this new service provides content for one firm only, we eliminate the problems associated with duplicate content.

The purpose of the eNewsletter service is to help with a law firm’s optimization, as well as to give readers a reason to drill down further into the site.  We rotate the headlines on the homepage, much like major news sources, such as MSNBC.com or CNN.com.  This way, if a potential client sees an interesting headline, they will click on it to read the full article, which means that they spend more time on your website. 

Due to the high demand for our eNewsletter services, including generic, state-specific, and customized, we have brought a managing editor on board.  Carrin will be responsible for having articles written on the client’s topics of choice, entering the new articles into the feeds, removing articles that are too timely, and adding articles monthly, as well as on an as needed basis.