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Category Archives: Blog
BLOG about the news
October 8th, 2008 by AmandaA BLOG is a great law firm marketing tool, but my clients are sometimes stumped for article topics. When they call with this complaint, I mention that they should peruse CNN.com, MSNBC.com, Google News, etc. The great thing about searching the Internet for the latest news is that there is almost always a topic that is relevant to one of my client’s practice areas. For example, one of my clients is a Philadelphia personal injury law firm that has a niche practice on child safety information; with all of the child toy recalls and bans on medicines, etc, there is always something that I can forward to him for his firm to comment about on their BLOG. And, they don’t have to write a dissertation. If they can just give a basic opinion or piece of advice and then have a link to the article – they will be good…
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Keyword Choice Works
October 3rd, 2008 by AmandaChoice is often a good thing. When it comes to keywords that affect your lawyer advertising, it is a very good thing. There are a myriad of keywords to choose from and include in law firm internet marketing account. It is the job of Attorneys Online, Inc., together with your input to get that number down to a reasonable level to make the most of your limited advertising budget. Although you may wish to include every conceivable keyword related to the entire legal process for every conceivable injury that a person can suffer, many of those words will not be within the scope of your specialty as a personal injury attorney. Those words will needlessly cost you money in pay-per-click attorney advertising that will not yield the results that match with the expertise you have. Choosing keywords wisely will make the difference in whether you attract the potential…
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How Content Pages Can Increase a Firm’s Visibility
October 1st, 2008 by AmandaIn today’s technological age, attorney website design can be an important part of competing for clients. If your law firm does not currently have a website or if your webpage is outdated, you should consider creating a new or updated webpage for marketing your firm. Incorporating keywords into the content pages on your website can increase traffic to your site, thereby enhancing your client base. Keywords are words that are commonly searched by individuals on search engines, such as Google, Yahoo!, and AOL. Including keywords in your content pages will cause your firm’s site to appear higher on a list of search results. Because people tend to click on the first few items listed on a search engine, keywords can be vital to lawyer web marketing. In addition to formulating content pages that are tailored to the key practice areas of your firm, you may also want to consider creating…
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Posted in Blog, Search Engine Placement, SEO
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