Law Firm Marketing BLOG

Blogging for law firms is important for many reasons.  First, it helps you start to establish your personal brand in the online world.  It puts your name out there associated with whatever legal topic you start to blog about.  Second, tying your law firm’s blog to your firm’s website helps your search engine optimization. In theory, this means Google and other search engines will start to rank your website higher.  This will help you draw more people to the website that might have otherwise missed it.  And more people on the site means more attention, and more clients.  Blogging is just one more component of law firm advertising.

So what do you blog about?  Well, that all depends.  Take a look at the other blogs that are out there.  Is there a certain need or area that is not being addressed?  Is there a topic that you know more about than anyone else?  It really does not matter what you decide to blog about, you can always refine it as you go.  But staying consistent and on point is important.  Know who your readers are, or who you want them to be, and give them the information that they need.

If you blog is to draw potential clients, write about important news and decisions in your practice.  If it is just a general blog about your area of practice, deliver some new information that people can’t get anywhere else.  And don’t be afraid to take a stand on certain issues, people like blogs that are opinionated.

Attorneys Online, Inc. now offers our clients their own web logs or blogs.  This is your own online publication that you update as regularly as you wish.  This has become are necessary part of law firm web design if you want to keep up with the competition.  You can share thoughts; articles, newsworthy tidbits and link to other sites that you feel are pertinent to your areas of practice.  These web logs help to establish, you, the author, as an authority of different subjects and will assist in the placement of your site in the natural listings of the major search engines because of the fresh content added regularly.  This information will help build loyalty with your readership.

If requested, our staff can provide two posts per week, per blog for a monthly fee.  If you have specific topics that you want your blog to cover, you simply need to submit those topics to us as they come up and we will make the content more specific to meet your needs. A writer is assigned to you and sample posts are written for approval.  After a two week trial, you have the option to let the writer post at will or have a new writer assigned to your account.   Attorney internet marketing is more important than ever.  Drawing readers into your website through interesting blogs also draws them to you.  Is that a niche you want to miss out on? 

At Attorneys Online, we are well aware that many do not have the time to maintain a law firm marketing blog, despite the importance of frequent updates. Maintaining a lawyer marketing blog is an important way to help the ranking of your website on major search engine listings, such as Google and Yahoo!

In addition to helping a site rank well on search engines, a law firm marketing blog is a great way to demonstrate your knowledge and qualifications to clients and potential clients. Keeping an lawyer internet marketing blog updated also shows that you are up to date with current events and trends that are important to readers.

Even though updating your law firm marketing blog is important, it does take time to write a well-researched entry. Our staff of legal blog writers is available to help write your blogs, if you do not have the time.

A law firm marketing blog has the potential to help your website move up on the natural search engine listings on main search engines, such as Google and Yahoo! This is because a lawyer marketing blog is a way to frequently add new content to the site, which is read by the search engines. This content is enhanced by properly placed keywords, in both the title and the text.

For a lawyer marketing blog to be effective in helping your site move up on the natural search engines, it must be updated frequently and consistently. There is no established number of times per week that a law firm marketing blog should be updated, but from our experience, a blog should be updated a minimum of two days a week.

A well optimized and maintained lawyer advertising blog has the potential to help your website. At Attorney’s Online, we know that you may not have the time to dedicate to updating and maintaining your lawyer advertising blog. If you do not, feel free to contact us as we have a staff of legal writers that are available to write for you.