Law Firm Marketing BLOG

All of us wish we had more time. Time to spend with family and friends perhaps? But, honestly, what would we really do with that extra time if we had it? We would all probably get more work done. We’d see this as an opportunity to use the day to catch up on paperwork, try and clean out your desk, or just go through that in-box and try to make a dent.

Well today is that chance. It’s Leap Day. An extra day that we get every four years to get something done that we wouldn’t normally have time for. If you haven’t thought about what to do with that extra time, here are some suggestions. Go through your law firm’s website and law firm marketing strategies for the website. See if it needs a new website design, your attorney biography could use a rewrite, or maybe even some search engine optimization should be considered.

At Attorneys Online we can help you spend this extra time wisely. We can go over your law firm marketing campaign with you to see where you need help not only to get your site where it needs to be but to take your law firm where it needs to go. Time is of the essence. This extra day won’t be here again for another four years.

On Tuesday, Johnson and Johnson started recalling their Duragesic fentanyl pain patches.  On Monday, one of our clients called us to let us know that this was coming and that his firm needed a campaign up quickly.  We immediately put up a Pay per Click campaign that launched in time to coincide with the recall.  While basic information about the drug is on the firm’s website, we are also working quickly to create a separate website devoted entirely to information about this drug, the side effects, its dangers, and its recall.

Why is all of this so important?  Because when our client calls about an urgent matter, we want our client to be the first name that people think of.  We do that by getting our clients listed in the search engines as quickly as possible.  Niche practice websites and pay per click campaigns are very proactive and can be put together very quickly.

When you hire a firm to do your lawyer marketing, consider looking at one that can get immediate results.

As I search through the Internet for videographers for my Dallas wedding, I have found many beautiful, artistic websites.  After meeting with several of them, I realize how much the website reflects the personalities of the videographers.  However, what I have also noticed is that the videographers that come the most highly recommended to me from family and friends are the same ones with great-looking websites that do not show up in the search engines.  A simple search for “Dallas videographer” or “Dallas wedding videographer” does not result in any of these recommended vendors.  When I asked one couple last night why I could not find them in the search engines, the answer was pretty much that they wanted to focus on the artistic look of the website and sacrifice the need for content that Google requires.  My thoughts are that it is great that their referral base is so large that they don’t need to do internet marketing, but what if that dries up or what if they have a slow period?  It’s nice to be able to turn clients away; it’s not so great to be desperate.

What I told them is the same thing that I tell so many of my clients when it comes to lawyer marketing: you do not have to sacrifice the look and feel of a great attorney web design to be able to rank well in Google and other search engines.  While it is hard to get around needing homepage content since that is the most viewed page on your website, you can still put content on plenty of other pages in effective ways.  For example, if you have a video of a deposition, jot down a quick summary of what it is about off to the side; this helps the video come up in the search engines and it helps make your visuals a little more clear.  Or you can put in more content pages that are not listed on your main dropdown menus.  While surfers can get to these pages from other links, the fact that they are not on this main list means that you can put more content on these pages without sacrificing the look of the website.

We will be the first to admit that Google’s need for content has meant changing the look of websites, but it does not have to limit your firm’s creative feel.  We can work with your firm to create the website that you envision that will still help bring in more business.