Law Firm Marketing BLOG

Florida personal injury attorney Will McBride, or Abogado William, as he is known throughout Florida, was looking to increase his web presence.  While he already has a great brand and a lot of television exposure, his search engine placement was not as high as it should be.  So, when attorney McBride came to us about creating an attorney web design for him in both English and Spanish, we also discussed expanding on his law firm marketing with a push towards the Internet.

The attorney website design used the same colors and theme that Will was already using in his other advertising.  We emphasized his strong ties to the Florida community, the firm’s experience, and the fact that the firm is bilingual.  Since Will is already known in Orlando and Tampa, we wanted to continue to expand to the rest of Florida.  In addition to the website, Will’s law firm marketing has also expanded to writing a BLOG (in English and Spanish, of course), an eNewsletter, and search engine optimization – all targeting the English and Spanish-speaking communities.

If you have a bilingual firm, whether you have attorneys that speak Spanish, Chinese, or something else, you should emphasize it by having a separate website that caters to people who speak that language.  It makes the law firm less intimidating if people know that they can speak to you in their native tongue.  If you are already well-recognized in these communities, this website will just be an added benefit for those that go online.  The law firm always has the option to provide us with the translated content and we can help make sure that the message and brand is articulated well.

The content on a law firm marketing website should set the law firm apart from their competitors. This can be done through creative and informative content that is developed through innovative law firm marketing strategies. When informative content is combined with law firm website design, it can create an impression that will help a law firm to have an individualized and trustworthy presentation.

Potential law firm clients will most likely be searching for the attorneys that stand out to them. They will review multiple law firm websites before choosing the law firm that fits their individual needs. It is a combination of attorney website design and informative law firm content that will help your particular law firm website stand out.

Informative legal content is a way to connect to potential clients. We have a team of legal writers prepared to help you create informative and creative content for your law firm marketing website.

The Philadelphia personal injury attorneys at Eisenberg, Rothweiler, Winkler, Eisenberg & Jeck, P.C. have just launched their child safety website, which emphasizes ways that parents and guardians can keep their children safe.  By highlighting potential dangers, the law firm hopes to keep more children out of harm’s way.  In addition to the website, the law firm also has a child safety BLOG to warn parents of potential new problems and to give advice.  When approaching the attorney web design, we wanted to make sure that the branding of the website matched the law firm’s other websites; however, the focus for this one needed to be more child-oriented.  It is a great expansion to ER Legal’s niche areas.