Law Firm Marketing BLOG

Let the law firm marketing expertise of Attorney’s Online Inc. make the most of your law firm web design to get your name out. With effective keyword usage in the live text of your site, we can optimize your site to draw the search engines, and increase your natural listings. Our team works together to make the most of  your law firm internet marketing and law firm advertising dollars.

One of the most important law firm internet marketing strategies is your attorney web design.  While you should be concerned with the corporate identity that your website creates, as well as that it should be attractive to potential clients, you should be most concerned with the content on the site.  The first reason for this, as with all law firm marketing, is because people will read the content and make a snap decision as to whether they like your firm based on the information you provide to them.  Second, good content will help your site show up well in the search engines.  And, if it never showed up, no one would ever see it and you would not have needed a website in the first place.  So, content is very important.

While it is important to decide what to write about (about your firm, about your attorneys, what your practice areas are, what those practice areas cover, etc), it is also important to know how to word the content itself.  Part of search engine optimization is to embed keywords into the text on the page.  If you put together a list of important keywords that you think potential clients would type in to find you (new York h1 visa attorney, Houston divorce lawyer, etc), you can make sure that you use these keywords on all of the pages of your content.  Ideally, your website should focus on no more than 15 phrases (at most).  An experienced law firm content writer can assist you in checking for these things, as well as helping you to create a list.  However, it is something that you should do on your own if you are providing the content.  Make sure the titles of your pages have keywords in it, as well as the content on the site.  You want the content to read well, but you also want to use those keywords so that you show up well in the search engines.  All of your lawyer marketing strategies should also be complimentary, which means that the personality that you show in your TV ads should also be used in your attorney web design, as well as your other law firm internet marketing strategies.  Good content helps tie all of this together.

Florida personal injury attorney Will McBride, or Abogado William, as he is known throughout Florida, was looking to increase his web presence.  While he already has a great brand and a lot of television exposure, his search engine placement was not as high as it should be.  So, when attorney McBride came to us about creating an attorney web design for him in both English and Spanish, we also discussed expanding on his law firm marketing with a push towards the Internet.

The attorney website design used the same colors and theme that Will was already using in his other advertising.  We emphasized his strong ties to the Florida community, the firm’s experience, and the fact that the firm is bilingual.  Since Will is already known in Orlando and Tampa, we wanted to continue to expand to the rest of Florida.  In addition to the website, Will’s law firm marketing has also expanded to writing a BLOG (in English and Spanish, of course), an eNewsletter, and search engine optimization – all targeting the English and Spanish-speaking communities.

If you have a bilingual firm, whether you have attorneys that speak Spanish, Chinese, or something else, you should emphasize it by having a separate website that caters to people who speak that language.  It makes the law firm less intimidating if people know that they can speak to you in their native tongue.  If you are already well-recognized in these communities, this website will just be an added benefit for those that go online.  The law firm always has the option to provide us with the translated content and we can help make sure that the message and brand is articulated well.