Law Firm Marketing BLOG

Although attorney advertising on the web can seem like a daunting challenge to many who don’t have the time to focus on it because of the other work stresses that press in each day, lawyer marketing does not have to come to a stand still. Relying on the yellow pages and billboards alone would hardly be practical. But involving oneself in the time and effort to learn and maintain skills in the area of attorney website design and law firm advertising hardly seems like a good use of precious time. That’s why Attorneys Online, Inc., devotes itself to doing the work that drives clients to you, so that you don’t have to spend time that is better used applying the law for your clients.

Doing pay-per-click marketing and using search engine optimization to drive people to your website where they will find custom designs and regularly updated articles pertaining to your particular area of law are a part of the packages that we are able to offer. The excellent customer service and the family feel of our business put clients at ease so that good communication and a relaxed interchange of ideas can occur.

Let us help you in your law firm advertising in ways that will build an excellent website and keep new client traffic moving in your direction.

Lately there has been a rash of email forwards from clients. These emails claim to have been sent from Yahoo or Google about the client’s lawyer internet marketing account. These emails cause angst because they sound very urgent and official. I have called Google & Yahoo numerous times and they reassure me that these are all scams. We have your accounts set up under Master Accounts, so they should NEVER send something directly to your email address. Google and Yahoo do not have access to any of our clients’ email addresses. Never answer one of these emails – always report them to us immediately. Google and Yahoo are doing all they can to track down the people responsible for sending these emails out, but we also want to assure you that your accounts are safe.

Your Attorney Internet Marketing with us is very secure. We keep your information confidential and we are always glad to research anything you get that might sound suspicious. Along with the great convenience and opportunities provided by the internet, unfortunately, comes the possibility for the criminal element out there to capitalize as well. The best way to deal with it is to be aware and just forward anything dubious to us and we will make sure everything is okay.

Both new and long term clients continue to make the most of AOI’s custom website content and SEO services. The benefits for attorney marketing are excellent when these tools are capitalized upon and attorney website design is made consistent with how the major search engines determine the ranking of websites in their natural listings.

Your lawyer website needs content that is specific to what you do and the most important emphases that your law firm has. It should also be consistent with that niche that you consider to be what you do best. By making your content match your attorney advertising focus, you enhance the chances greatly that the potential clients visiting your website will make your firm their first choice.

When SEO services become part of the picture, the content you have will be in line with the keywords that are most typed in by web searchers. This means that your website will continue to get attention from major search engines for popular searches (such as “car accident attorney” or “family lawyer”) and will eventually receive more advantageous placement in search results.

Join those who are benefiting from the great results to be gained by this service. AOI is at your service.