Since “Life’s Short”, are all ads fair game?
By now, we have all heard about the infamous Chicago divorce billboard. If you haven’t, you can see it here. Basically, it shows a voluptuous woman’s torso in black lingerie on one side and a tan, male torso with washboard abs on the other. In the middle is the tag line “Life’s Short. Get a Divorce.”
The purpose of advertising is to elicit a response and the national controversy that this advertisement stirred up did just that. Was this a genius ad? Or does it push the limits too far and become offensive?
What do you think?
Attorneys Online at the State Bar of Texas Annual Meeting and Convention
Attorneys Online, Inc. just finished a two-day convention in downtown Austin, TX at the State Bar of Texas Annual Meeting and Convention. Notwithstanding the inexplicable closing of the exhibit hall during lunch or the fact that the attendees really had no reason to visit the hall, we actually had a great turn out.
We were using the convention as an opportunity to train some new Marketing Consultants that we’ve hired to keep up with all the law firms that are beginning to turn to us for web sites, web marketing, print campaigns, etc. Thus, we wondered if maybe we weren’t a little overstaffed for the event. But there were more than a few times when all five of us were busy giving “run-downs” of our services.
In fact, the amount of traffic to and from our display even prompted neighbors Scott and Kevin employed by a much larger, unnamed competitor to offer a good-natured, “What are you guys giving away over there?!”
In conclusion, the convention offered us an opportunity to brainstorm with attorneys from all over the state about ways to use internet and traditional marketing to drive more business to their practices. It also taught us that the live music in Austin beats the karaoke in Waco any day of the week and if you must eat at Hoolihan’s, be sure to order off the 15-minute lunch menu, or else you’ll…hold on…sir, is that ours?
