Law Firm Marketing BLOG

Marketing your law firm can be a tricky business. Where do you start? What method is best? Who is looking for you? These are tough questions that don’t always have one solution. One law firm marketing company may tell you that print is dying and a waste of your time. Another law firm marketing consultant may tout that all you need is online marketing. If you have the budget to do so, why not do both? Good question.

In a recent article posted by AdWeek many companies have started the use of “blended” media which allows you to combine traditional advertising like TV, Radio, or Print and track your efforts through your website. The purpose of the offline media use is to drive consumers to a website or phone number and use the information to track results. This approach can apply to your law firm as well and help you answer some of the elusive answers about what is working and who is looking for you.  

If you can advertise through TV, Radio, or Print campaigns and include your law firm website you can answer a lot of the questions by the traffic that visits your site and people that call you – who is looking for you, what is it that they want, and are you targeting the right clients that you want. The beauty of online marketing, and websites, is that you can gather lots of information with combined efforts of targeted offline marketing. Your website, and phone number, can help you track what types of results your marketing brings and tailor it until you are happy with the clientele looking for you. The combined marketing campaigns can be an expensive approach if not properly managed. So proceed with caution, and get advice from legal marketing experts like Attorneys Online, Inc.

Before you become overwhelmed with the multiple options and information discussed just remember the basic principles of marketing – timing and repetition. Effective marketing is putting yourself in front of your potential client when they are looking for you and doing it consistently. If your budget can handle two types of marketing try to get the best of both worlds so you can use your offline efforts to help bring and track online results.

If you are not sure how to go about using this jack of all trades marketing plan contact the legal marketing consultants at Attorneys Online, Inc for advice. Attorneys Online, Inc offers free consultations to help you determine the best approach to get more potential clients. Don’t let your law firm marketing efforts go stagnant - try something new and see if the best of the worlds approach can work for you. 

It seems that there may be an increasing trend toward trying to get great law firm vanity numbers.  While we always get inquiries for the numbers, the number of inquiries has tripled in the last few months.  Why the sudden interest?

To be quite honest, we started pushing these numbers a lot harder than we used to.  Part of the reason for this is that some of our clients are putting more effort into their television and radio advertisements and the most effective thing you can do is to have a memorable phone number.  Sure, 1800-John Law sounds like a good number, but if the listener can’t remember your name, they can’t remember the number.

While some of the best numbers (800-LAWYERS and 800-ABOGADO) have been taken in many states for years, there may still be availability in a few markets.  Additionally, there are other great numbers out there, such as 800-LAW HELP and 888 JUSTICE.  In fact, 888 JUSTICE includes commercials – how easy is that?

Just remember that the more common numbers are the most memorable and, if you are considering a vanity number, these are the types you should look into.