Law Firm Marketing BLOG

ATTORNEYS ONLINE, INC.™ NAMED EXCLUSIVE MARKETING AGENCY FOR MERCER COUNTY BAR
FOR IMMEDIATE RELEASE –July 10, 2006 - Temecula, CA
Attorneys Online, Inc™ has been named the exclusive marketing agency for the Mercer County Bar Association (MCBA) in New Jersey and its members. The association between the two entities will enable Mercer County Bar members to benefit from the many services the full-service business development company, Attorneys Online Inc.™, offers as well as the creation of a new corporate identity and website for MCBA. The new website will convey a high-tech visual presence and will be user-friendly in order to accommodate member services and a directory, as well as the diverse roster of community services currently offered by the Mercer County Bar.
“The reconstruction of our website was long overdue. Partnering with Attorneys Online, Inc. will help take our bar association to a new level and give us the notoriety we deserve,” states Francine Kowalczyk, Executive Director. “We look forward to providing our members with state of the art, up to date information about everything the Bar Association has to offer.”
Founded in 1901, the Mercer County Bar Association is one of the most prestigious Bar Associations in the country. With over 1,200 members, the association is also one of the largest County Bars. Known for it’s philanthropic services, MCBA works diligently to give back to the community. Through programs such as K.I.T.E.S. (Kids Instructed in Tolerance through Education and Support) and their Lawyer Referral Service, MCBA has set the standard for excellence in community service. The quality of their community involvement is evident in the recognition it received for exceeding the ABA standards for the operation of a lawyer referral service. MCBA was the first in the State of New Jersey to receive this high distinction.
According to Cheney Winslow, CEO, Attorneys Online, Inc.™, “We have been looking for a bar association with which we could partner. Mercer County Bar has everything we could hope for in an Association. Its warmth coupled with its reputation clinched the deal for us. We are looking forward to a long relationship with the Organization as well as the individual members.”
Attorneys Online, Inc.™ is a full-service advertising agency specializing in Business Development exclusively to the legal profession. The Agency works with some of the most prestigious firms in the United States, Canada, Europe and Mexico. From graphic design to websites, print campaigns, top listings on the major search engines guaranteed, television/radio production and placement; to the development of a customized database of law firms to increase a practice’s referral base, Attorneys Online, Inc.™ keeps its clients ahead of the marketing curve. The Agency has the experience and knowledge of what works and what doesn’t work in marketing a law firm.

FOR MORE INFORMATION CONTACT CHENEY WINSLOW AT (800) 221-8424
Attorneys-Online™
PO Box 893010
Temecula, CA 92589
Tel (800) 221-8424 / (951) 346-9448
www.attorneysonlineinc.com

FOR IMMEDIATE RELEASE (February 14, 2006) - Attorneys Online, Inc is proud to announce the launch of Law Blogs, or BLOGs, for its client roster to facilitate the growing need for legal information gleaned from law firm websites. http://attorneysonlineinc.com/blogs.html In Attorneys Online’s efforts to keep its clients ahead of the marketing curve, it did thorough research into this new strategy. To date, law firm websites have been, for the most part, virtual brochures containing static and predominantly universal information about the individual law firm. Law BLOGs are changing all of that. Statistically, more than 66% of Internet users are looking for information on a particular legal issue when seeking out a lawyer’s website. They are not looking for advice - just practical legal information. The right content coupled with the proper presentation will help potential clients want to hire the firm.

According to Attorneys Online, Inc. CEO, Cheney Winslow, “This next generation of law firm websites will take our client’s marketing to the next level. BLOGs will help establish our all ready talented and renowned attorneys as authors and authorities in their particular areas of expertise by enabling them to voice comments, write articles, and share newsworthy observations syndicated through the World Wide Web.”

The marketing of the Attorneys Online, Inc. BLOGs includes linking them to over 120 blog search engines as well as the enabling of the RSS (Real Simple Syndication) feeds. The syndication network allows websites to incorporate their “syndicated” headlines or headlines and teaser information under many different usage agreements. The linking of the RSS feeds serves many important purposes that are valuable in the future of law firm marketing.

The fresh content that Attorneys Online, Inc. clients will provide, or the content that Attorneys Online staff of legal writers can write on our client’s behalf, will give potential clients a reason to return to our law firm websites as well as recommend it to others. The addition of a BLOG into your marketing mix is the future of websites, according to Bill Gates. The fresh content will help drive your website higher on the search engines, give potential clients a reason to return to the site, as well as instill trust in the law firm that provided it. The general pertinent law firm information will still be linked to your BLOG.

As The Premiere Attorney Business Development Company, Attorneys Online, Inc. prides itself on keeping its clients practices growing with creative and effective campaigns. Check our website for more information about our services such as website creation, graphic design, brochures, print campaigns, TV/radio production & media placement, top listings on major search engines such as Google, AOL, Earthlink, Yahoo and Alta Vista guaranteed as well as Search Engine Optimization and our famous 48-Hour NAP program for your current website to help with better placement in the natural listings on the search engines. www.attorneysonlineinc.com.

For more information contact Cheney Winslow at (800) 221-8424 or email.

The telephone number 1-800-LAWYERS is available a limited number of metro areas throughout the United States..? The law firm that leases the number is given the exclusive license for 1-800-LAWYERS in the specific media market for as long as they wish to use it. The number rings directly into the law firm’s office. Each law firm has creative control as to how the number can best be used.

“I have used 1-800-LAWYERS for over 20 years and have never had an unsuccessful week as far as the quantity and quality of cases obtained through the use of it. In a good economy I’ve done well. In a bad economy I’ve done better. The use of 1-800-LAWYERS has been an unparalleled success in all the years that I’ve been practicing law.” Bruce Davis, Esq. Owner of 1-800-LAWYERS and the website www.1800LAWYERS.com.

Bruce Davis began marketing the 1-800-LAWYERS telephone number to law firms around the country after seeing its power as a marketing tool in his home jurisdiction of New York where he has been in practice for more than 30 years.? His experience using 1-800-LAWYERS has been dramatic.? For every dollar spent in advertising, he received several times the number of phone calls his competitors received from the same expenditure.

Through the power of this telephone number, Bruce Davis’ firm became the busiest personal injury law firm in New York City and certainly one of the busiest in the nation.? Just in the New York media market over the last 20 years, 1-800-LAWYERS has generated over 1,000,000 phone calls from potential new clients.
The power of 1-800-LAWYERS to draw new clients increases over time.? At first new clients call in direct response to the advertisements but, eventually, the entire community becomes aware of 1-800-LAWYERS and - here’s the important point - remembers the number forever.? There simply is no better telephone number for a lawyer to have.

Please understand that this is not a referral arrangement, nor does Bruce Davis participate in the fees generated by the cases.? If you license 1-800-LAWYERS exclusively for your media market, incoming calls will be routed by the telephone company to ring directly in your office.? Your staff or answering service answers the calls.? You keep 100%of the fee.

Bruce Davis gets a relatively small license fee determined by the size of the media market in which your firm advertises - a fee that would remain constant.? You retain the right to use 1-800-LAWYERS in your media market forever.? But, if at any time, for any reason, you want to stop using 1-800-LAWYERS, you would have the right to do so.? You can cancel the agreement at any time, but Bruce Davis cannot.

You would be free to produce your own television and radio advertisements.? Of, if you prefer, Bruce Davis will customize for your market - at a nominal expense to you - the new TV ad that he is now using, with great success, in the New York market.? The choice is yours.

Additionally, as some portion of the legal marketing business shifts to the Internet, 1-800-LAWYERS licensees are ideally positioned to exploit this new mode of developing their law practice.? Every licensee has the right to participate in the website 1800LAWYERS.com, and to link a local website to the national site.? E-mail inquiries from potential clients are delivered directly to the participating law firms. 1-800-LAWYERS currently get thousands of hits on the websites weekly from around the country.

With 1-800-LAWYERS, a law firm that is already a major advertiser would be able to reinforce its dominant position.? However, even a more modest advertiser - or a firm with no previous history of advertising - would be well positioned to become a major player in its media market.

Please bear in mind that once 1-800-LAWYERS is licensed in any given market, the licensee has the exclusive right to maintain the license forever.? The number my never become available again.
We also have 1-888-LAWYERS which would be included at no extra charge. We want to help ensure that you have no competition in the marketplace.