Law Firm Marketing BLOG

It seems that there may be an increasing trend toward trying to get great law firm vanity numbers.  While we always get inquiries for the numbers, the number of inquiries has tripled in the last few months.  Why the sudden interest?

To be quite honest, we started pushing these numbers a lot harder than we used to.  Part of the reason for this is that some of our clients are putting more effort into their television and radio advertisements and the most effective thing you can do is to have a memorable phone number.  Sure, 1800-John Law sounds like a good number, but if the listener can’t remember your name, they can’t remember the number.

While some of the best numbers (800-LAWYERS and 800-ABOGADO) have been taken in many states for years, there may still be availability in a few markets.  Additionally, there are other great numbers out there, such as 800-LAW HELP and 888 JUSTICE.  In fact, 888 JUSTICE includes commercials – how easy is that?

Just remember that the more common numbers are the most memorable and, if you are considering a vanity number, these are the types you should look into.

Many clients call and ask us if they should invest advertising dollars into television advertising.  Our reply is usually, “Yes, if you have a good number and you have the money to really push it”.  In essence, the most important element of the television ad is that the phone number should be easy to remember.  While it is great to have a number like 1800-SmithLaw, the truth is, the television viewer is more likely to remember that you are a law firm rather than that your firm name is Smith.  The best vanity number available is definitely 1-800-Lawyers (or 1-800-Abogado in Spanish).  People dial these numbers by default; however, your television ads will just reinforce this.  Surprisingly, this number is still available in many areas.  If you are looking into television advertising as part of your law firm’s marketing plan, consider the vanity numbers 1800 LAWYERS and 1800 ABOGADO for your law firm. If you need assistance in placing attorney television media buys, our attorney marketing consultants can assist you with that, as well.   

The telephone number 1-800-LAWYERS is available a limited number of metro areas throughout the United States..? The law firm that leases the number is given the exclusive license for 1-800-LAWYERS in the specific media market for as long as they wish to use it. The number rings directly into the law firm’s office. Each law firm has creative control as to how the number can best be used.

“I have used 1-800-LAWYERS for over 20 years and have never had an unsuccessful week as far as the quantity and quality of cases obtained through the use of it. In a good economy I’ve done well. In a bad economy I’ve done better. The use of 1-800-LAWYERS has been an unparalleled success in all the years that I’ve been practicing law.” Bruce Davis, Esq. Owner of 1-800-LAWYERS and the website www.1800LAWYERS.com.

Bruce Davis began marketing the 1-800-LAWYERS telephone number to law firms around the country after seeing its power as a marketing tool in his home jurisdiction of New York where he has been in practice for more than 30 years.? His experience using 1-800-LAWYERS has been dramatic.? For every dollar spent in advertising, he received several times the number of phone calls his competitors received from the same expenditure.

Through the power of this telephone number, Bruce Davis’ firm became the busiest personal injury law firm in New York City and certainly one of the busiest in the nation.? Just in the New York media market over the last 20 years, 1-800-LAWYERS has generated over 1,000,000 phone calls from potential new clients.
The power of 1-800-LAWYERS to draw new clients increases over time.? At first new clients call in direct response to the advertisements but, eventually, the entire community becomes aware of 1-800-LAWYERS and - here’s the important point - remembers the number forever.? There simply is no better telephone number for a lawyer to have.

Please understand that this is not a referral arrangement, nor does Bruce Davis participate in the fees generated by the cases.? If you license 1-800-LAWYERS exclusively for your media market, incoming calls will be routed by the telephone company to ring directly in your office.? Your staff or answering service answers the calls.? You keep 100%of the fee.

Bruce Davis gets a relatively small license fee determined by the size of the media market in which your firm advertises - a fee that would remain constant.? You retain the right to use 1-800-LAWYERS in your media market forever.? But, if at any time, for any reason, you want to stop using 1-800-LAWYERS, you would have the right to do so.? You can cancel the agreement at any time, but Bruce Davis cannot.

You would be free to produce your own television and radio advertisements.? Of, if you prefer, Bruce Davis will customize for your market - at a nominal expense to you - the new TV ad that he is now using, with great success, in the New York market.? The choice is yours.

Additionally, as some portion of the legal marketing business shifts to the Internet, 1-800-LAWYERS licensees are ideally positioned to exploit this new mode of developing their law practice.? Every licensee has the right to participate in the website 1800LAWYERS.com, and to link a local website to the national site.? E-mail inquiries from potential clients are delivered directly to the participating law firms. 1-800-LAWYERS currently get thousands of hits on the websites weekly from around the country.

With 1-800-LAWYERS, a law firm that is already a major advertiser would be able to reinforce its dominant position.? However, even a more modest advertiser - or a firm with no previous history of advertising - would be well positioned to become a major player in its media market.

Please bear in mind that once 1-800-LAWYERS is licensed in any given market, the licensee has the exclusive right to maintain the license forever.? The number my never become available again.
We also have 1-888-LAWYERS which would be included at no extra charge. We want to help ensure that you have no competition in the marketplace.