As new technology continues to influence our lives, attention spans continue to decrease. For your law firm marketing website to be effective, viewers should be able to find the information that they need quickly. Many individuals use the Internet for instant information. To hold their interest and entice them to drill down into the site, viewers should be able to find the following information at a glance:

• Who you are
• What practice areas you focus on
• How to contact you

Potential clients will be more likely to stay on your law firm marketing website, and contact you, if they know that you will be able to provide the services that they need. At Attorneys Online, Inc, we believe in the “three second rule.” This means that we design our attorney advertising websites so that viewers will be able to know within three seconds, who are clients are, what they do and how to contact them.