With the economy in the dumpster what are law firms to do?  Choices are slim.  Either close your doors or market stronger than ever.   The good news is that the Internet is winning the marketing wars.  According to Vertis Communications Customer Focus 2008, Consumers will look online more. This year has seen a 10% increase in people who research online before buying in the store.

Focus on your Law Firm website(s) and Lawyer Internet Marketing strategies in 2009.  Is your website stale with old news and static content?  How can you better service your existing as well as potential clientele via this avenue?  Your options are many.

1.      Add fresh content via practice area pages or current and timely news regularly.

2.     Create additional niche practice websites.

3.     Create or subscribe to a legal news feed or Law Firm eNewsletter service that can provide content for your Law Firm website.

4.     Concentrate on Law Firm Optimization strategies.

5.     Continue or instigate a pay-per-click campaign(s) in order to guarantee first search page placement for viable keywords and phrases pertinent to your practice areas and geographic location.

6.     Register more than one domain name.  Always register your law firm name and, if possible, a practice and geographic specific domain name as well.  They can both point to the same website.  Do not try to use too many domain names for one site or this can count against you in the Search Engine Optimization game. 

The above strategies can be accomplished by yourself or consider where your time is better spent.  Several companies provide Law Firm marketing services for you, including Attorneys Online.  Sometimes money is better spent letting a professional do the job.  Attorneys Online offers a free consultation in order to review your current Law Firm marketing strategies and recommend the most cost effective avenues for you to pursue.