We are the final countdown of days left in 2008. These last few months have been full of uncertainty about our economy. These issues may well be impacting your law firm marketing. As money has tightened up I believe that we need to do the same with our focus in your attorney advertising. The best way to spend the advertising dollars in the most effective way with your pay per click campaigns is to be sure we have the correct practice areas and geographic locations targeted. Sometimes even within the broad strokes of the practice areas there are ways to break down the focus even more. These strategies in lawyer marketing are even more important now than they ever have been.

I’ve been reading a lot of statistics stating that ‘Marketing is more important than ever. Ninety-four percent of CMOs believe that “a tough economic period is precisely the time when marketing plays a key role.”’ (Source: Epsilon, “Epsilon CMO Survey,” September, 2008.) I believe it’s true that online attorney advertising will continue to bring in business; we just need to be smart about how we spend the money.

Please call me and take a few minutes to go over your campaign and let’s be sure we have the most efficient attorney advertising possible.