Law Firm Marketing BLOG

A few days ago there was a comment on our blog from someone saying they believed a website works but didn’t believe pay per click would attract more clients. We have plenty of clients who would disagree. Even this week I have got an email from a client who wants me to slow down their pay per click for a couple of months because they are getting more calls than they can handle!

When you begin your Law Firm Marketing strategy, starting with a great website is a must. But when you get that website set up, how will you drive new traffic to see it and further your efforts and make the most of your lawyer advertising dollar? The only way someone will see your website is if they already know your url unless you have good SEO getting you in good positions in the Natural Listings (which can take months) or pay per click ads (which give almost immediate exposure). When someone goes to a Search Engine to look for attorney advertising, they are in “search mode.” They are actively looking for a law firm.

The success of pay per click for lawyer marketing depends on many things. Some practice areas are more likely to be bring clients through pay per click. Some geographic areas also may be more likely to render better results than others. The quality of your website and how easy it is to find information when someone goes there also can be a factor. We have several strategies to try if one doesn’t succeed. I believe that we can almost always drive traffic to your website through pay per click. Law firm advertising is a complex and fluid business and demands that we use our imaginations and expertise to the best of our ability. Our Departments at AOI work hand in hand to try to bring our clients the best experience and results possible.

A law firm marketing blog has the potential to help your website move up on the natural search engine listings on main search engines, such as Google and Yahoo! This is because a lawyer marketing blog is a way to frequently add new content to the site, which is read by the search engines. This content is enhanced by properly placed keywords, in both the title and the text.

For a lawyer marketing blog to be effective in helping your site move up on the natural search engines, it must be updated frequently and consistently. There is no established number of times per week that a law firm marketing blog should be updated, but from our experience, a blog should be updated a minimum of two days a week.

A well optimized and maintained lawyer advertising blog has the potential to help your website. At Attorney’s Online, we know that you may not have the time to dedicate to updating and maintaining your lawyer advertising blog. If you do not, feel free to contact us as we have a staff of legal writers that are available to write for you.

             If lawyer advertising was a breeze, everyone would be doing it. But, unfortunately, it is not as simple as putting a poster board on the side of the road that says “Legal Advice—Just Call 123-4567.” At the same time, Attorneys Online doesn’t think law firm marketing is the advertising equivalent of the Rubic’s Cube, either.

            The possibility of getting the name of your law firm before the eyes of potential clients still has the best chances for the least cost by using the internet. The use of Google, Yahoo, and other search engines for lawyer marketing continues to be cost effective in most areas, depending on the search terms you choose to use as the foundation of your attorney advertising. By bringing search engine optimization into play, your law firm web advertising is even more effective because your website is moved into better placement leading to free clicks for clients to get to your website.

            The use of blogs and our exceptional attorney website design team will also be available to help you design the most effective strategy for your law firm advertising. We are hear to help.