A few days ago there was a comment on our blog from someone saying they believed a website works but didn’t believe pay per click would attract more clients. We have plenty of clients who would disagree. Even this week I have got an email from a client who wants me to slow down their pay per click for a couple of months because they are getting more calls than they can handle!

When you begin your Law Firm Marketing strategy, starting with a great website is a must. But when you get that website set up, how will you drive new traffic to see it and further your efforts and make the most of your lawyer advertising dollar? The only way someone will see your website is if they already know your url unless you have good SEO getting you in good positions in the Natural Listings (which can take months) or pay per click ads (which give almost immediate exposure). When someone goes to a Search Engine to look for attorney advertising, they are in “search mode.” They are actively looking for a law firm.

The success of pay per click for lawyer marketing depends on many things. Some practice areas are more likely to be bring clients through pay per click. Some geographic areas also may be more likely to render better results than others. The quality of your website and how easy it is to find information when someone goes there also can be a factor. We have several strategies to try if one doesn’t succeed. I believe that we can almost always drive traffic to your website through pay per click. Law firm advertising is a complex and fluid business and demands that we use our imaginations and expertise to the best of our ability. Our Departments at AOI work hand in hand to try to bring our clients the best experience and results possible.