Law Firm Marketing BLOG

Attorneys Online, Inc. is proud to welcome our newest creative discovery, photographer, Kyle Coburn.  As a graduate of the Missouri School of Journalism with a BA in photojournalism and a minor in business, Kyle has been an accomplished photographer for many years.  Kyle started his career as a sports photojournalist – capturing those quick, decisive movements that determine the game on film.  He expanded to include wedding photography, as well, using a photojournalistic approach.

Cheney Winslow, CEO of Attorneys Online, Inc., asked Kyle to be our official law firm photographer because of his ability to grasp a feel for creating visuals that depict who a law firm is from a creative vantage point.  “His artistic ability melds perfectly with Attorneys  Online, Inc. success in creating a law firm brand visually via the websites and ancillary marketing we create.”   His photographs are edgy and they bring out the personality of the models.  Rather than stiff, typical law firm pictures, our clients get to show who they are visually.  This helps shape the direction of the website, the marketing, logos, and more.  If you are looking for something more than just a headshot, Kyle Coburn is the attorney photographer for you.  In addition to pictures of the attorneys, we want pictures of the office buildings, artwork, community events, etc.  All of these pieces are brought together to compliment the marketing that you already have in place.

If a picture is worth a thousand words, you can expect to get at least that much using Kyle Coburn as your lawyer photographer.

The Mikey’s Way Foundation, Inc. is a charitable non-profit organization to help pediatric cancer patients with the mental strain of treatment. Mikey’s Way was founded by Michael Friedman, a 16-year-old cancer patient, and his family. The Foundation provides without cost to its recipients, you can find out more at  www.mikeysway.org

Attorneys Online celebrates the life of
Michael (Mikey) Jeffrey Friedman
3/27/89 – 10/5/08

Thanks for being part of our life and the inspiration for our future.

One of the biggest problems that I have with optimization is that you are limited in the number of keywords that you can effectively optimize for.  For a general law firm web design, 10 keywords for optimization is ideal (15 is pushing it).  If you have a hundred pages of content, you can certainly go higher than that number, but most of my clients have smaller sites (10 pages or so). 

My challenge, based on our firm’s ten years of law firm internet marketing experience, is to select the keywords that are most specific to my client’s niche and geography.  Additionally, I want words that will be effective, not words that imply that people are just searching for free information.  And, it is not easy to get my clients to narrow down their lists.  Of course they want every keyword and every variation; who doesn’t?  But to do that, we would need a lot more content, newsletters, and BLOGs.

So, for my clients, we start small.  On a small site, let’s choose 10 words and we can tweak accordingly.  Additionally, over time, we can expand the size of the site and expand the keyword list.  We can also expand the lawyer marketing strategies to include newsletters that provide more timely content.  But, the key is always to start small and work from there.  Once your website starts getting noticed, it is easier to continue to roll out new things for people to notice.