Law Firm Marketing BLOG

Attorneys Online, Inc., is ready to assist you in any of your lawyer advertising endeavors. Along with those endeavors will come reports that will give you a steady sense of how things are progressing for you in your attorney web marketing campaign. Google, Yahoo, Super Pages, and other regularly searched avenues used by people who are seeking to employ an attorney provide reports that will let you know which keywords people are using to find your lawyer website, how much a click for each individual keyword will cost you, and much more applicable information.

When you receive your monthly reports regarding your lawyer web marketing campaigns from Google and Yahoo through us, you may find them a bit hard to understand. The many abbreviations included can make it seem like a foreign language. But at Attorneys Online, it is our desire to help you make sense of these reports so that you can use them to help us hone your attorney marketing campaign to its most effective point.

We have answers to your questions. Don’t be puzzled by what seems indecipherable at first. Let us help.

Attorney advertising can be vital to the success of your firm. Maintaining a law firm marketing blog is one very effective way to increase business for your firm, while also relaying important information about your firm. You can post informative blogs that provide general information to potential clients or you can write postings that detail the practice areas of your firm and how individuals can contact you if they are in need of legal assistance.

When you set up an lawyer advertising blog, you increase awareness of your firm by using specific keywords in the text of your blogs. When Internet users run a keyword search using Google or another search engine, the keywords contained in your blog posts appear with a link to your blog site. By carefully choosing keywords that you feel describe your practice areas, you can tailor your blog to capture relevant keyword searches.

Attorneys Online Inc. is an online marketing company that specializes in lawyer web marketing, including keyword searches and page content. If you want to increase your firm’s visibility on the Internet, Attorneys Online Inc. can work with you to create blogs or content pages that are tailored to fit your individual needs.

When we want to give our law firm web designs that little something extra, we use photographs – of the attorneys, of the building, of art work in the office, and more.  These things help set one law firm apart from another law firm.  Maybe you have really funky tastes or eclectic art.  These things tell a lot about your personality and help people to connect to you.  The more personalized your law firm marketing and your website are, the more comfortable your clients will feel when they call you since they feel like they already know something about you (since they are about to tell you an awful lot).  Your law firm photographer (or ours) should be able to capture who you are through pictures.

Many of my clients give me a lot of belly aching when I tell them that I need their picture to put on their website.  I get a lot of “I don’t look good in pictures” or “Can you airbrush it first”, etc. comments.  Well, your law firm web design needs your attorney pictures and bios on it.  People connect well with visual images.  When they call the firm and they get my client on the phone, they want a visual image of who they are speaking to.  And, let’s face it, if your picture is that terrible, we can do a few touch ups here and there. 

So, yes, it is absolutely okay (and even recommended) to use your photographer to take your attorney bios, as well as get a shot of that great painting your schlepped back from Thailand. If you need a law firm photographer to come to your office, please contact us today.