A “Google” Advertisers May Lead to Fewer Clicks
Google continues to be the juggernaut search engine of choice for the masses. Hovering around a fifty percent share of all internet searches, Google dominates the search engine world for providing options to those who are looking for virtually anyone or anything.
Still, when it comes to law firm marketing, it is possible that this giant beast can get in the way of the giant audience on the other side. Because of the size of the audience, Google can naturally charge more than other search engines and more pay-per-click lawyer advertising is done there than on any other search engine. The problem is that so many attorneys, even for such a large market share, can clog the system between being seen by potential clients and getting a case.
Smaller (but still very significant) search engines such as Yahoo and MSN may do the trick for many lawyer internet marketing campaigns. Even though the number of searches doesn’t compare to Google, both these search engines boast a very high volume but the price tag for pay-per-click advertising is significantly less in most cases. Reaching the 35-40% of the internet search market that needs your services for less money per click and with fewer lawyers to fight off in your area could be the best call for you.
Get in touch with us at Attorneys Online, Inc., and we can help you build a campaign that is tailored to your budgets and desires. We can help. Just call to speak with a helpful, knowledgeable internet marketing specialist.


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