Law Firm Marketing BLOG

Maintaining a law firm marketing blog with fresh material can help your site to establish credibility with both potential clients and search engines. A blog provides a way for you to easily add new content to your website. The fresher the content, the higher the chance that your attorney website design will begin to move up the natural listings of major search engines.

One way to keep your lawyer internet marketing blog fresh is by writing about recent new in your area of law. Recent news can include significant major recalls, regulatory updates or significant verdicts and settlements. Keeping your blog up to date with fresh content, will help potential clients recognize you as a qualified professional.

At Attorneys Online, we understand that taking the time out of your day to maintain a law firm marketing blog can be difficult. This is why our team of writers is available to help you maintain your blog.

         Google continues to be the juggernaut search engine of choice for the masses. Hovering around a fifty percent share of all internet searches, Google dominates the search engine world for providing options to those who are looking for virtually anyone or anything.

         Still, when it comes to law firm marketing, it is possible that this giant beast can get in the way of the giant audience on the other side. Because of the size of the audience, Google can naturally charge more than other search engines and more pay-per-click lawyer advertising is done there than on any other search engine. The problem is that so many attorneys, even for such a large market share, can clog the system between being seen by potential clients and getting a case.

         Smaller (but still very significant) search engines such as Yahoo and MSN may do the trick for many lawyer internet marketing campaigns. Even though the number of searches doesn’t compare to Google, both these search engines boast a very high volume but the price tag for pay-per-click advertising is significantly less in most cases. Reaching the 35-40% of the internet search market that needs your services for less money per click and with fewer lawyers to fight off in your area could be the best call for you.

         Get in touch with us at Attorneys Online, Inc., and we can help you build a campaign that is tailored to your budgets and desires. We can help. Just call to speak with a helpful, knowledgeable internet marketing specialist.

Though we missed out on the CAALA (Consumer Attorneys Association of Los Angeles) convention last year, our law firm marketing consultants are eager to meet with current and potential clients later this week in Las Vegas.  In addition to bringing our new pirate-themed booth to wow the crowd, we are also bringing our lawyer advertising expertise.  We will have time to review current lawyer web marketing strategies, as well as make suggestions that the law firm may want to expand to.

If you will be attending the convention, please stop by our booth (number 16).  If you will not be attending, please feel free to call our office at (800)221-8424 to speak with one of our law firm marketing consultants.