Florida personal injury attorney Will McBride, or Abogado William, as he is known throughout Florida, was looking to increase his web presence.  While he already has a great brand and a lot of television exposure, his search engine placement was not as high as it should be.  So, when attorney McBride came to us about creating an attorney web design for him in both English and Spanish, we also discussed expanding on his law firm marketing with a push towards the Internet.

 

The attorney website design used the same colors and theme that Will was already using in his other advertising.  We emphasized his strong ties to the Florida community, the firm’s experience, and the fact that the firm is bilingual.  Since Will is already known in Orlando and Tampa, we wanted to continue to expand to the rest of Florida.  In addition to the website, Will’s law firm marketing has also expanded to writing a BLOG (in English and Spanish, of course), an eNewsletter, and search engine optimization – all targeting the English and Spanish-speaking communities.

 

If you have a bilingual firm, whether you have attorneys that speak Spanish, Chinese, or something else, you should emphasize it by having a separate website that caters to people who speak that language.  It makes the law firm less intimidating if people know that they can speak to you in their native tongue.  If you are already well-recognized in these communities, this website will just be an added benefit for those that go online.  The law firm always has the option to provide us with the translated content and we can help make sure that the message and brand is articulated well.