Law Firm Marketing BLOG

Florida personal injury attorney Will McBride, or Abogado William, as he is known throughout Florida, was looking to increase his web presence.  While he already has a great brand and a lot of television exposure, his search engine placement was not as high as it should be.  So, when attorney McBride came to us about creating an attorney web design for him in both English and Spanish, we also discussed expanding on his law firm marketing with a push towards the Internet.

The attorney website design used the same colors and theme that Will was already using in his other advertising.  We emphasized his strong ties to the Florida community, the firm’s experience, and the fact that the firm is bilingual.  Since Will is already known in Orlando and Tampa, we wanted to continue to expand to the rest of Florida.  In addition to the website, Will’s law firm marketing has also expanded to writing a BLOG (in English and Spanish, of course), an eNewsletter, and search engine optimization - all targeting the English and Spanish-speaking communities.

If you have a bilingual firm, whether you have attorneys that speak Spanish, Chinese, or something else, you should emphasize it by having a separate website that caters to people who speak that language.  It makes the law firm less intimidating if people know that they can speak to you in their native tongue.  If you are already well-recognized in these communities, this website will just be an added benefit for those that go online.  The law firm always has the option to provide us with the translated content and we can help make sure that the message and brand is articulated well.

            When it comes to doing lawyer internet marketing there are some terms and definitions that may not be familiar to the average newcomer. When evaluating the effectiveness of lawyer advertising on the web it is important to know the meanings of the terms in question so that a proper understanding can be achieved and decisions made about how to keep the effectiveness of the campaign as robust as possible.

            Terms like “impressions” and “clicks” come to mind immediately as important references for determining law firm marketing success. “Impressions” is a reference to how many times your ad has appeared when certain keywords have been typed in by a person searching the web. An impression gives you a chance of having your ad seen, read, and acted upon by that web searcher. If the person looking for an attorney “clicks” on your ad to go to your website, then that much of the campaign has been successful and now it will be important to have a good attorney website design in order to get the potential client to take the next step and pick up the phone.

            Attorneys Online, Inc., has the expertise to interpret the difficult terms and (at first) hard-to-understand information that comes with any new advertising venture. We can help you make sense of all the jargon and make the decisions that will keep your lawyer internet marketing as effective as possible. Just call us and find out the vast amount of ways that we can be at your service.

We’ve spent the last week in McKinney, Texas working on the long term goals of Attorneys Online, Inc. The meeting went great. We’ve spent our time brainstorming and developing long term lawyer marketing goals for the company and our clients (in addition to helping Amanda plan her wedding).

Like any healthy company, we’ve taken breaks from hard work to play. We went wine tasting at the local winery and did sake bombs at the nearby hibachi joint. It was fun for everyone, especially the restaurant staff.

Our hard work has resulted in a lot of new lawyer marketing ideas. Attorneys Online is expanding quickly and we are working on new ways to help our clients stay ahead of the technology curve.

As always, there is a lawyer marketing specialist available to discuss your law firm marketing techniques.