Heading down to Georgia for the NELA Annual Conference
The Attorneys Online, Inc. law firm marketing consultants are bringing a little pirate booty to the National Employment Lawyers Association Annual Conference in Atlanta this week. Labor and employment terms are among the highest searched for legal terms on the internet and we have had great success in law firm internet marketing for our labor attorneys.
In addition to discussing lawyer web designs and how they can be made more effective in appealing to potential labor and employment clients, we also want to discuss a comprehensive marketing strategy. By finding out what marketing an attorney has done, as well as the success rate of it, we can determine what the best strategies are going to be for that individual law firm.
If you will be attending the conference, please stop by our booth at the exhibition hall in the north tower. If you will not be able to attend, please call our office to setup a consultation at a more convenient time.
Heading North to the American Immigration Lawyers Association Annual Convention
The Attorneys Online law firm marketing consultants are headed back north – all the way to Vancouver for the American Immigration Lawyers Association Annual Conference. This will be the third time that the attorney website design team has exhibited at this conference.
If you will be attending the conference, please stop by booth 205 to register to win a year of our SNAP Pay Per Click services. We will also be conducting free law firm marketing consultations. During these, we will be able to discuss your current marketing strategies, take a look at your attorney web design, and give you tips on how to improve.
If you are an immigration attorney that will be unable to attend the conference, please contact our firm to discuss setting up a consultation at your convenience.
Be Kind to the Earth – Ditch Paper Advertisements and Use Online Marketing Instead
Law Firm Marketing – eco-friendly and savvy advertising? It is possible. Granted it does take electricity and lots of energy for people to visit a website on their computer; but for arguments’ sake we will assume your viewers will use solar power energy, or handy rechargeable batteries, and community wireless Internet to find you. Moving on from that hurdle – consider the flexibility, lower cost and most importantly responsive advertising possibilities you have by online marketing.
How so? Read on…A paper advertisement requires cutting trees, paper and printing efforts, time and distribution. Gas is involved and other environmental hazards. With paper advertisements you are committed to a design or phrase for the duration of that particular circulation (newspaper ad, yellow page book, flyer, etc). What if the ad is not appealing or doesn’t get you results? Too bad, you have to wait it out until the next week, month or year that your revision can be made.
If you were to have an online advertisement you would be able to check to see if your law firm’s ad is getting a response from viewers to visit your law firm’s website. If it is not getting the response you like then you would be able to change it that day. Having a 24 hour turnaround on advertisements? It is possible.
Next hurdle, you have to hit a certain number of households or regions to reach a potential client. Mailing, circulation and the best location to distribute your paper advertisements can vary in cost. The more people you want to reach the more you have to pay. Not so with online marketing – if a potential client has access to the Internet you can reach them. The art of reaching them is where a law firm marketing company, like Attorneys Online Inc, would be able to help! Simply put – your dollar stretches farther with online marketing…and to stretch that dollar right you should talk to the law firm marketing experts.
Now for the crown jewel of why online marketing is better – responsive advertising is at your disposal. A new ad can be changed in a day. A peak in certain case issues can be addressed in a matter of hours. A print advertisement can possibly be distributed within 24 hours if all the working parts can spit out a great advertisement by the printer’s deadline. However with online advertising you can be more flexible and capable of reacting to current events and issues that would require legal aid in real time…this is a key point.
So if you want to be eco-friendly and get your law firm’s name out to potential clients consider online advertising instead of the traditional paper mill route – it can save a tree!
