Finding Yourself
Several decades ago, people spoke of taking long backpacking trips or biking trips—sometimes across continents—in order to “find themselves.” Well, there’s no longer a need to go to such extravagant lengths. Now, you simply to Google yourself to find out anything you need to know. (Right?)
The problem would be if you Google yourself only to find that among the hundreds or thousands of matching results (or more) you are not there! Lawyer marketing experts consider this to be a tragedy. There is no reason why your name or your lawyer website should be far from the top of the list if you’re putting the kind of effort into your site that is good for your business.
We can help you find yourself—in Google. Lawyer advertising does not have to leave you with the same dazed look on your face as a 1968 high school graduate. Attorneys Online, Inc., knows how to simplify the process and finding you something that is easy for both you and the unnumbered group of potential clients that currently need your services. Let us help you make it work.
What to Ask Before Starting a Blog
A lawyer marketing blog is a good way to help your law firm gain visibility among potential clients. They help to increase law firm website status on search engines as well as create a forum in which to showcase your ability and knowledge.
Before deciding upon a blog, it is important to ask yourself a very important question:
• Do I have the time or resources to maintain a blog?
A blog is a great way to showcase your skills and specialized background as an attorney, but in order for a blog to be a successful lawyer marketing tool, it must be updated regularly and often. This means that a blog should be updated a minimum of two to three times a week. The more often your blog is updated, the more visible it will become.
In addition to updating your blog, utilize the opportunity to show your professionalism and qualifications as an attorney through high-quality informative content. Although blogs are more conversational in form, it is still important to relay up-to-date and relevant information. This will help your blog maintain a continuous flow of traffic as visitors return for more information.
At Attorneys Online, Inc., we have a team of designers who will design and build a blog that can be branded to match your attorney website design.
Where Does Bidding Really Get You?
Bidding is complicated when you’re trying to get your sponsored search ad recognized. There are many factors that help determine where your lawyer marketing ad shows up in the sponsored listings on major search engines. One of the primary keys to placement (among others) is, of course, your bid amount for particular keywords.
When you bid on a keyword, you are saying that you believe that amount will likely get you the amount of attention to your website that will lead to enough clients to provide an acceptable return on investment for your web advertising dollar. Depending on your location and the width of scope of your lawyer advertising, prices can fluctuate greatly for good sponsored search positions. For instance, spending to have broad terms such as “personal injury attorney Los Angeles” in high positions rather than a narrower term like “pedestrian accident lawyer Los Angeles” will naturally cost more.
Obviously, the cost of getting higher placements will play a major role for you in determining how high on the Sponsor Search listings you are willing to have your ad run. But that is naturally offset by the greater response for those who are in the top three positions.
At Attorneys Online, Inc., we have extensive experience in helping our clients receive the right clicks at the price they are willing to pay and to get a worthwhile return for their law firm advertising budget. Let us help you find the best way to achieve your attorney internet advertising goals.
