Keep It Simple…Silly – It is a familiar marketing phrase and quite possibly a good philosophy for life. However for law firm marketing it is vital! Your marketing should avoid complexity and be simple and straightforward with the information you provide about yourself and your practice. Why is this is important? Well, once your ideal client finds you they need to gather the following in as little time as possible before you lose their attention:

  1. Who You Are
  2. What You Do
  3. Why You are Good At It
  4. Why Should They Contact You?

Who You Are – You are an attorney…but what kind of an attorney? If you have a niche practice and you focus on specific cases let that be part of a person’s first impression. This idea blends with the concept of why someone should contact you.

 

What You Do – This can be tricky. Consider a 2 minute speech. What would you say you do and do it well? Find a way to state this simply. Again this helps reinforce why someone should call you.

 

Why You Are Good At It – State the years of experience you have, your competitive advantage, your accreditations – anything to show your value….so they want to contact you!

 

Why Should They Contact You – This is your closing statement. This is your chance to bring on the charm, or wow them, before you lose their attention – if there is no fee to call you, or contact you, then state that everywhere! If you they don’t have to pay anything unless you recover make sure to state that too! You want someone’s perception of risk to contact you to be as low as possible so you can reach out to a client and let them know you can help.

 

Law Firm Marketing can be simple if you make sure all of your tactics answer those four basic questions. If you need help deciding how to incorporate this approach into your marketing  then contact the law firm marketing consultants at Attorneys Online Inc. They offer free consultations and will do their best to help you Keep It Simple…Silly!