Blogs as a Law Firm Marketing Tool
Blogs have become popular in recent years as an online journal or log of current events that allows readers to post responses and comments.
In the world of law firm marketing, a blog that is kept up by attorneys can help to keep your law firm website at the top of search engines. By keeping your law firm blog up to date with frequently (weekly, if not daily) entries, you are representing yourself as a knowledgeable expert in your field. A timely blog will help you be seen as an attorney who is up to date with the current trends and events that affect your clients.
Some tips to help your law firm website blog stay on top:
• Use frequent hyperlinks
• Update as often as possible
• Use informative legal news content
Blogs have become an important aspect of law firm marketing. Attorneys Online, Inc. has a team that can design and host your law firm blog.
Attract Potential Clients With Content About Them
When it comes to lawyer website design, content is highly important in today’s content driven internet world. If your content actually speaks to a website visitor, with words like “you” and “your,” the chances of receiving a call from a prospective client becomes more likely. When not focusing on yourself by including content laden with terms like “I” and “we”, you will be prompted to focus on the web visitor’s needs. You can still include the same excellent information but center it on the potential client. Instead of saying, “At Smith and Smith Law Firm, our record of success speaks for itself,” you could say, “Your case could become a part of an ongoing record of great success at Smith and Smith in helping people who have suffered just like you.”
Good lawyer marketing focuses on the client, not back on the lawyer or the firm. Although the many benefits that the firm offers can and should be set out for the client, attorney marketing that has the greatest impact will speak to how the client is benefited by it rather than simply what the firm is able to do. By making the web searcher feel that he is being spoken to directly the firm build a bridge to the potential client because he is no longer reading about the firm, but himself and his own better future.
Get better web content. Call Attorneys Online, Inc., to find out the many ways that we can help draw business to your website.
Law Firm Advertising Consultants are headed North – Waaay North for the Association of Family and Conciliation Courts Annual Convention
The law firm advertising crew is going international! We are heading to Vancouver today for the Association of Family and Conciliation Courts Annual Convention. The convention starts tomorrow and lasts thru Saturday. In addition to the usual lovely ladies, we are bringing our new intern, Allison, to show her the ropes. So far, Allison has been very involved in our optimization department, but she is hoping to expand into the lawyer web design department and is ready to show off in Vancouver!
We have several family law attorneys that we will be using as references at the convention. Their law firm web designs and search engine placement speak for themselves! If you will be at the convention, please stop by our booth for a brief lawyer marketing consultation. If you won’t be in town, please call (800)221-8424 to set up another convenient time. We look forward to expanding our family attorney client base!
