Law Firm Marketing BLOG

California lemon lawyers at Rosner & Mansfield were already current clients that had hired us to do their lawyer internet marketing; however, the law firm realized that they needed a fresh law firm web design if they wanted to really make their advertising effective.  While their current website has a lot of really great content, it is hard to navigate and find, as well as to really understand exactly what the firm’s focus is.

Our new customized law firm web design will emphasize the “lemon” to show what their niche is.  We will also create more user-friendly site maps that will allow the web searcher to find what he or she is looking for more quickly.  While the pay-per-click campaign will stay in place, we will also be expanding the law firm advertising to include search engine optimization, as well.  This way, if someone purchased a lemon of a car or if they feel that they are victims of auto fraud, the law firm can be found to help the potential clients.

We first met New Jersey attorney Jack Luby at the ATLANJ conference in 2006, but two year’s of persistence paid off.  Jack recently hired us to create a law firm web design that he can use to supplement his current lawyer advertising strategies.  For several months we have discussed the type of design that he wants, the message he wants to portray, as well as the colors he wants to use. 

As a former Marine, patriotism is very dear to his heart and his website will reflect that.  In addition to his municipal and personal injury practice, he really does want to help victims of consumer fraud and he wants his website to be a resource for potential clients.  We will be assisting him with the content for the website, as well, though Jack will have the final say in everything before it goes live.

Making sure that your website has a great design that catches the eye is extremely important. With increasing technological advances, human nature is tending towards a shortened attention span and a need for immediate gratification. A well-designed website will be able to grab a potential client’s attention, but a well written website will be able to keep their attention.

Informative content is a highly important aspect of your webpage. Potential clients are looking for an attorney that is knowledgeable about their particular case. Researched and authoritative content can not only show a client that you are the lawyer they are looking for, but will also educate them and help them to make an informed decision.

Having a developed and extensive practice area section will introduce your potential client to your demonstrated abilities. Practice areas sections will help to draw a higher number of visitors to your site who will stay for longer periods of time.

Customized content is provided by through law firm marketing like at Attorney’s Online, Inc. In order to make sure that the content fully represents your firm, a short questionnaire is provided to be filled out and sent back. The answers to this questionnaire will help to tailor the content of the site so that you can be represented in the most accurate and professional way.

Informative content provided by law firm marketing is a way to build trust and rapport between your client and you, before they even make contact. It is a way for you to connect with those in need of sound legal assistance and a way to show how dynamic your law firm truly is.