Law Firm Marketing BLOG

When you first start your search for an attorney brochure, you are probably going to think of several questions, including:  What kind of law firm brochure do I really need?  Where will I have it printed?  How many should I have printed?  Who will provide the content?  Does size matter?  Should I buy a generic brochure or is it okay to have the same brochure as another lawyer?  Those are the kinds of questions we hear a lot of when people first look into creating a brochure for a law firm.  And, while you may not know the exact answers to the questions, once you talk to us for a few minutes, you usually find you really do know exactly what you want.

For example, the first thing that we ask our clients is about what they will use the law firm brochure for.  Will it be something to hand to potential clients in a welcome packet?  Will it be used in jail mail when you send out letters?  Are you sending your brochure to past clients to keep them up to date with what you are doing?  Did you get a list of potential clients and you want to introduce your firm?  Based on this simple response, we can decide on what size brochure you need, how content heavy it needs to be, and the general message.  It also gives us an idea of how many you really need (since you know the exact number of old clients you have or that you plan on sending out thousands of jail mail letters over the course of a year or more).  And it tells us who your brochure will compete against, which determines how original it really needs to be.

A printed brochure can be very expensive (depending on your needs); however, a beautiful brochure that is in someone’s hands can be just what they need to call you since it is such a great and concise visual medium.  So, if you are just beginning to think about a brochure, talk to a law firm marketing consultant to see what you really need.

On Wednesday, we will be begin our journey to the Arkansas Trial Lawyers Association’s annual conference in Eureka Springs, Arkansas.  The 6-hour drive from Dallas will definitely be entertaining as it will be three lovely ladies and nothing but the open road and bad CD’s.  We will be exhibiting at the convention from Thursday, April 24 through Saturday, April 26, 2008.  We chose this convention because we are really looking to expand into the Arkansas area; however, with short exhibit hall times, it is going to be up to us to meet with as many attorneys as we can before it is time to head home.

On the flip side, the short exhibit times will give us a chance to really see the Ozarks and Eureka Springs.  Since I am a huge fan of bed and breakfasts, I was able to convince our CEO to book as at one; it is so much better than an average hotel!  We look forward to meeting y’all soon!

Both new and long term clients continue to make the most of AOI’s custom website content and SEO services. The benefits for attorney marketing are excellent when these tools are capitalized upon and attorney website design is made consistent with how the major search engines determine the ranking of websites in their natural listings.

Your lawyer website needs content that is specific to what you do and the most important emphases that your law firm has. It should also be consistent with that niche that you consider to be what you do best. By making your content match your attorney advertising focus, you enhance the chances greatly that the potential clients visiting your website will make your firm their first choice.

When SEO services become part of the picture, the content you have will be in line with the keywords that are most typed in by web searchers. This means that your website will continue to get attention from major search engines for popular searches (such as “car accident attorney” or “family lawyer”) and will eventually receive more advantageous placement in search results.

Join those who are benefiting from the great results to be gained by this service. AOI is at your service.