Law Firm Marketing BLOG

We get many inquiries every day from attorneys looking to create a law firm internet marketing strategy.  While most have a website of some sort, we find that a lot of client had the foresight to register great domain names, but they simply have not had time to build a law firm website.  Fortunately, for those that are looking to get a website up quickly, we have our Gallery lawyer website designs to offer, which include up to 10 pages; we can even provide the client with content and photos for the website.  Because these designs have been pre-created, we can customize the colors, pictures, content, etc to the particular law firm with a fast turnaround time.

As one of our San Antonio personal injury lawyers can attest, we had an initial look and 10 pages of content to her within 2 weeks.  The hardest part?  Just finding a break in Christa’s busy day to look it all over and approve it!  The rest is a cake walk.

            If you’ve been considering a new attorney internet marketing campaign, or tweaking the one you already have, then there are several law firm internet marketing aspects that are essential to consider. You must take into account things such as attorney website design, including content and focus so that it matches your strengths. Also, the need to consider the potential client that you wish to attract and how he or she will perceive your website from their own particular perspective—have they suffered a car accident or have they been charged with a crime; are they looking for a bankruptcy attorney or has their child been hurt by an unsafe product? No matter what the kind of client, your lawyer website should be conducive to helping the kind of people find you who need you and whom you can best help.

            Another major component in helping the right potential clients find you is to choose the right keywords. When looking for keywords and brainstorming about what might be the best ones to use so that your attorney web marketing is most effective, one way to find a few good possibilities is easier than you may think. Here’s how.  

            First, find out who’s coming to the top of the search engine listings in your area. If you are a divorce attorney in Orange County, for instance, then go to Google and type in “divorce attorney Orange County.” When the first page of results comes up, go to the website at the top the natural listings and click on the attorney listing in the first position. When you arrive at the website, go to the menu bar at the top of the browser and click “View” (if not on, you can turn on the menu bar by looking under “Tools”). On the drop down menu, click “source.” At this time you will see, among other technical things, a list of the primary keywords used to make this site come to the top of the search engine listings. You can go to any website you like to get the keywords used there and build your own list of keywords. This is one good way to help broaden your thought processes about how to find good keywords for your own lawyer internet marketing. 

            Hope this helps. Call Attorneys Online, Inc., to get help with other excellent strategies for your law firm website marketing campaign.

Developing a website is like buying a car. You must go through your due diligence to research the “brand” or company that offers websites. You should pick a company that knows what works for your type of business – enter Attorneys Online – we’ve been handling law firm marketing for over 9 years (it’s what we do best). But I digress…once you pick a company you have to research the different types of websites available. You can pick a basic website (similar to a virtual brochure) or a more in depth one which we call a “customized website” (this would have a unique branded look, some fancy elements to it like flash). Making this type of decision is similar to picking the type of car you’d like – a small economic car that gets you from A to B quickly or you can get a little more luxurious car that has an extra feature here and there to enjoy the ride. 

If you decide that a customized website is what your firm needs then you come to a number of other choices that can be answered through some simple questions like: 

1. How often do you plan to update this new website – once or twice a month? (or once a year) 

2. Do you have a lot of information such as 30+ pages of content you’d like to add and manipulate to stay current? 

If you think you plan to make regular updates to your site after it launches it may be more cost effective to consider adding a great back end tool to your law firm website: A database. If you have a lot of information to add to your site, creating a database may also be the best choice for your firm. Although database programs can cost more upfront, in the long run the cost and convenience of being able to make updates to your site in-house will even out. Making website updates after a launch is normally billed by the hour and this can add up if you have changes to make regularly. 

Adding a database to your website is not like adding a moon roof to your car – it’s like upgrading to a better engine…or maybe even a better car. Attorneys Online provides user friendly databases that can help keep our clients websites up to date. If you decide that a database is right for you then it is important to think about all the capabilities and tools you would like to have available. Discussing your “wish list” for the database in the beginning can make the whole process go smoother. 

The important thing to remember about this nifty feature is that adding a database is a completely separate process from design. So if you order one you must be patient while it is built specifically to your law firm’s marketing needs. Think of your database as a Rolls Royce. It is custom built to your needs and this kind of beauty takes time! If you tell us what you want you end up with the kind site you are happy with so you can enjoy the ride! 

Attorneys Online, Inc offers free consultations for law firm marketing – if you are interested in learning more about our law firm website designs and database program contact our law firm marketing consultants today.