DAD Law needs a WOW in their lawyer marketing strategies
Phillip Daigneault of Daigneault, Abel & Daigneault, a Los Angeles divorce lawyer, recently hired Attorneys Online to give the firm a stronger web presence. While he has had a law firm website for a long time, he realized that it was time to create a corporate identity that can be branded for all of his marketing pieces. We will be creating an attorney website design that will give an overview of all of the services that the firm can provide; additionally, we will be creating a niche practice attorney website design that emphasizes the firm’s strength in being a divorce resource. To compliment this lawyer marketing strategy, we will be creating a law firm BLOG that will focus on divorce and family law matters in California, specifically in Los Angeles.
Daigneault will be providing the majority of the law firm website’s content, as well as articles for the BLOG. If he or any of our other clients ever needed assistance in writing customized content for the law firm, we can provide it to you; as always, you can then change it, adjust it, personalize it, and give approval for us to put it up. We welcome Phillip to the Attorneys Online, Inc. client family.
Simple Recipe
Attorney marketing doesn’t have to be as daunting as it may sound at first. Its not exactly a peach cobbler from scratch. As a matter of fact, lawyer internet marketing has a lot more to do with focus than with complicated recipes for success in all things “e-related.”
My daughter has a very simple book of “recipes” that she likes to use and it makes her feel very much the five-star chef. The fact is, they are simply made up of two or three ingredients and no cooking. But, believe it or not, they taste great.
Law firm advertising is not so different. Get a few things right and you’re in business. You don’t have to master the internet. Just narrow your keywords and allow a budget that is enough to keep you on the top half of the first page and your in business.
Attorney website marketing has a lot more components than two or three, that’s true. But letting Attorneys Online, Inc., help you by getting most of those in order so that you can focus on just two or three primary “ingredients” can make the difference in the success of your lawyer web advertising. Call us to get all the information you need to make a great law firm marketing dish.
Expanding your lawyer marketing to include a BLOG
Larry Pollack, a New Jersey personal injury lawyer, has narrowed the focus of his law firm’s practice to car accidents and workers compensation claims. While he has used our SNAP pay-per-click and optimization services, in addition to his customized lawyer website design, he was looking to see what other options he had for law firm internet marketing. The newest and best service is the law firm BLOG. This gives our clients the chance to give their opinions on recent verdicts or laws, inform the public about new developments in their practice areas, and provide a forum for the public to get legal information. The BLOGs are created to mirror the look and feel of the law firm website design with the added benefits of RSS feeds, web surfers comments, weblogs, and information that is archived by date and topic. Check out Larry’s New Jersey personal injury BLOG and leave him a few questions and comments.
