Law Firm Marketing BLOG

The first quarter of the year is a good time to do some re-evaluation.  Many of us make resolutions and goals for the year.  It is a time for evaluating what has gone on in the year that has just past and make changes for the future.  We are doing the same things here at Attorneys Online with our Attorney Internet  Marketing .  We are auditing each of our pay per click campaigns to make sure we are covering the correct areas for each client and that we have the right focus.  It’s a good chance to get an overview of each account and make sure we aren’t missing anything.  Client feedback is invaluable to have as well so that we know what kind of response you are getting from your Lawyer Internet Marketing Campaign.  Sometimes from the statistics we are looking at it looks like you should be getting great calls, but it may not be translating to the kinds of calls you are looking for, so we will need to re-focus or tweak things in order to get better response.  If you have questions or comments about your Internet Marketing Campaign, please call us and we would be happy to discuss to make sure we are getting you the best results possible.

If you use your law firm BLOG properly, it is a great asset for search engine optimization and our clients do notice an increase in their rankings – particularly those clients that chose to have the article headlines featured on their homepages.  In doing so, the rankings of both the main law firm website, as well as the BLOG have increased.  One of the most important pieces of advice that I give to my new BLOG clients is to choose a list of about 10 keyword phrases that the law firm would like to be found under.  Then, every time he/she writes a BLOG entry, make sure to include one of those phrases somewhere in the posting.  Keep in mind that the postings can be short and sweet.  Just talk about something going on with your law firm, your CLE classes, your law firm marketing strategy, or new case law and somehow incorporate one of the phrases.  While I know you can think of hundreds you want to come up under, do your best to narrow the list down as much as possible and start smaller.  You can always expand later once you have great placement.

During our quarterly staff retreat last week, one of the big topics was about our new Customized eNewsletter feeds for the exclusive use of a single law firm.  These newsletters are proving to be an invaluable addition to any law firm marketing strategy since the newsletters provide fresh, timely, relevant content directly to the law firm’s website.  Clients are able to provide us with specific topics that we can include in their article writing, which makes it even more relevant to the specific firm.  Since this new service provides content for one firm only, we eliminate the problems associated with duplicate content.

The purpose of the eNewsletter service is to help with a law firm’s optimization, as well as to give readers a reason to drill down further into the site.  We rotate the headlines on the homepage, much like major news sources, such as MSNBC.com or CNN.com.  This way, if a potential client sees an interesting headline, they will click on it to read the full article, which means that they spend more time on your website. 

Due to the high demand for our eNewsletter services, including generic, state-specific, and customized, we have brought a managing editor on board.  Carrin will be responsible for having articles written on the client’s topics of choice, entering the new articles into the feeds, removing articles that are too timely, and adding articles monthly, as well as on an as needed basis.