Spring is in the air and the ritual “spring cleaning” most folks do for their homes can be applied to your law firm marketing strategies as well! Here are a few questions you can ask yourself to help clean up your law firm marketing efforts:

  • Do you have a website for your law firm?
  • If you have a website is it up to date?
    • Are all of your attorneys on the site?
    • Do you have current news relating to the practice areas you handle?
    • Is your home page content informative, appealing, and easy to understand?
    • Is your address and phone number clearly displayed?
    • Can people tell what you do at a glance?
    • Does your website reflect your law firm’s personality, unique approach to cases or anything else that would help you stand out with your target clientele?
    • Does your website take a while to load because it is mainly in flash?
    • Does it include all the information you want potential clients to have before hand?
  • What types of marketing are you doing?
    • Internet Marketing – Pay Per Click / Sponsored Search?
    • Television?
    • Radio?
    • Search Engine Optimization?
    • Phone Books?
    • Print?
    • Referrals?
    • Other?
  • What is generating the most calls, appointments, and cases out of all your legal marketing efforts?
    • Are you screening calls to keep track of how people found you?
  • Do you want different calls, appointments, and cases than what you currently have?
  • Are you happy with your current marketing efforts?

The law firm marketing checklist above can help you determine if your efforts need a little refreshing. If you are unsure about whether or not you need to “freshen up” your law firm marketing efforts we can help! Our law firm marketing consultants can provide free consultations to review your current strategies and offer recommendations. Happy Spring Cleaning!