If you use your law firm BLOG properly, it is a great asset for search engine optimization and our clients do notice an increase in their rankings – particularly those clients that chose to have the article headlines featured on their homepages.  In doing so, the rankings of both the main law firm website, as well as the BLOG have increased.  One of the most important pieces of advice that I give to my new BLOG clients is to choose a list of about 10 keyword phrases that the law firm would like to be found under.  Then, every time he/she writes a BLOG entry, make sure to include one of those phrases somewhere in the posting.  Keep in mind that the postings can be short and sweet.  Just talk about something going on with your law firm, your CLE classes, your law firm marketing strategy, or new case law and somehow incorporate one of the phrases.  While I know you can think of hundreds you want to come up under, do your best to narrow the list down as much as possible and start smaller.  You can always expand later once you have great placement.