During our quarterly staff retreat last week, one of the big topics was about our new Customized eNewsletter feeds for the exclusive use of a single law firm.  These newsletters are proving to be an invaluable addition to any law firm marketing strategy since the newsletters provide fresh, timely, relevant content directly to the law firm’s website.  Clients are able to provide us with specific topics that we can include in their article writing, which makes it even more relevant to the specific firm.  Since this new service provides content for one firm only, we eliminate the problems associated with duplicate content.

The purpose of the eNewsletter service is to help with a law firm’s optimization, as well as to give readers a reason to drill down further into the site.  We rotate the headlines on the homepage, much like major news sources, such as MSNBC.com or CNN.com.  This way, if a potential client sees an interesting headline, they will click on it to read the full article, which means that they spend more time on your website. 

Due to the high demand for our eNewsletter services, including generic, state-specific, and customized, we have brought a managing editor on board.  Carrin will be responsible for having articles written on the client’s topics of choice, entering the new articles into the feeds, removing articles that are too timely, and adding articles monthly, as well as on an as needed basis.