Lawyer website designs are excellent ways for giving information to potential clients about the attorney and what she does. Text that gives specific information regarding the essentials, such as practice areas, firm profiles, background history, high profile successes, etc., are perfect ways to get the right points across on an attorney web page.

 

What is not a good idea to include when trying to maximize the benefits of attorney internet marketing is the use of excessive multimedia. The reason for this is that search engines like Google and Yahoo don’t like the non-text format of these Flash or other multimedia setups which means that your website will have a more difficult time moving to the top of the natural listings for potential clients who are searching for an attorney. Law firm marketing has a much better chance of success if the information that is included is geared to work in concert with the way the search engines are designed to search. That means a lot of text that is centered on exactly what you do.

 

Don’t open with a “cool” flash video. Don’t put multimedia on your site that is for nothing more than giving a technological twist that “proves” you are part of the next generation of net-savvy legal marketers. Lawyer internet marketing is done best when you deliver the information that the client is looking for up front. Content is king. Otherwise, you risk potential clients being gone in a flash.