On Tuesday, Johnson and Johnson started recalling their Duragesic fentanyl pain patches.  On Monday, one of our clients called us to let us know that this was coming and that his firm needed a campaign up quickly.  We immediately put up a Pay per Click campaign that launched in time to coincide with the recall.  While basic information about the drug is on the firm’s website, we are also working quickly to create a separate website devoted entirely to information about this drug, the side effects, its dangers, and its recall.

Why is all of this so important?  Because when our client calls about an urgent matter, we want our client to be the first name that people think of.  We do that by getting our clients listed in the search engines as quickly as possible.  Niche practice websites and pay per click campaigns are very proactive and can be put together very quickly.

When you hire a firm to do your lawyer marketing, consider looking at one that can get immediate results.