Comments on: Law firm optimization efforts pay off - sometimes for spammers http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/ Attorneys Online, Inc’s BLOG provides information about the latest lawyer marketing trends. Topics include search engine placement, writing BLOGs, eNewsletters, audio and video marketing, infomercials, 1 800 LAWYERS, 1 800 ABOGADO, Convention News and Meetings with Attorneys Online. Sun, 20 Jul 2008 17:37:43 +0000 http://wordpress.org/?v=2.5 By: Amanda Snowden http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/#comment-71514 Amanda Snowden Mon, 14 Jul 2008 14:01:29 +0000 http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/#comment-71514 That is a pretty strong statement and I can tell that you do not have much experience or success with pay per click campaigns. Sure, I can bid $1,000 for a keyword – anyone can. But it is an art to choose the right keyword that will result in calls for my clients, as well as to bid at the right price. If there is a law firm that is locking up the first position with a ridiculously high price, it would be a better option for me to put my client in position 2 with a better title and description than to get in a bidding war. That way, I get the same exposure and I am more likely to get results than someone that is just throwing money at a keyword. Since we have had more than 10 years experience in law firm marketing, and, since we have done it successfully, we have a good idea of what works and what does not based on where our clients are located. We have done the research and we know how to bid. If you need some assistance with your practice, feel free to call our office to set up a consultation with one of our attorney marketing consultants. That is a pretty strong statement and I can tell that you do not have much experience or success with pay per click campaigns. Sure, I can bid $1,000 for a keyword – anyone can. But it is an art to choose the right keyword that will result in calls for my clients, as well as to bid at the right price. If there is a law firm that is locking up the first position with a ridiculously high price, it would be a better option for me to put my client in position 2 with a better title and description than to get in a bidding war. That way, I get the same exposure and I am more likely to get results than someone that is just throwing money at a keyword.

Since we have had more than 10 years experience in law firm marketing, and, since we have done it successfully, we have a good idea of what works and what does not based on where our clients are located. We have done the research and we know how to bid. If you need some assistance with your practice, feel free to call our office to set up a consultation with one of our attorney marketing consultants.

]]> By: Alex Santander http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/#comment-70674 Alex Santander Fri, 11 Jul 2008 17:02:33 +0000 http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/#comment-70674 It doesn't take any skill to buy the most expensive words. It doesn’t take any skill to buy the most expensive words.

]]> By: Alex Santander http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/#comment-70659 Alex Santander Fri, 11 Jul 2008 16:08:24 +0000 http://www.attorneysonlineincblog.com/2008/02/06/law-firm-optimization-efforts-pay-off-sometimes-for-spammers/#comment-70659 Key word research is what realy helps. Key word research is what realy helps.

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