As I search through the Internet for videographers for my Dallas wedding, I have found many beautiful, artistic websites.  After meeting with several of them, I realize how much the website reflects the personalities of the videographers.  However, what I have also noticed is that the videographers that come the most highly recommended to me from family and friends are the same ones with great-looking websites that do not show up in the search engines.  A simple search for “Dallas videographer” or “Dallas wedding videographer” does not result in any of these recommended vendors.  When I asked one couple last night why I could not find them in the search engines, the answer was pretty much that they wanted to focus on the artistic look of the website and sacrifice the need for content that Google requires.  My thoughts are that it is great that their referral base is so large that they don’t need to do internet marketing, but what if that dries up or what if they have a slow period?  It’s nice to be able to turn clients away; it’s not so great to be desperate.

What I told them is the same thing that I tell so many of my clients when it comes to lawyer marketing: you do not have to sacrifice the look and feel of a great attorney web design to be able to rank well in Google and other search engines.  While it is hard to get around needing homepage content since that is the most viewed page on your website, you can still put content on plenty of other pages in effective ways.  For example, if you have a video of a deposition, jot down a quick summary of what it is about off to the side; this helps the video come up in the search engines and it helps make your visuals a little more clear.  Or you can put in more content pages that are not listed on your main dropdown menus.  While surfers can get to these pages from other links, the fact that they are not on this main list means that you can put more content on these pages without sacrificing the look of the website.

We will be the first to admit that Google’s need for content has meant changing the look of websites, but it does not have to limit your firm’s creative feel.  We can work with your firm to create the website that you envision that will still help bring in more business.