Law Firm Marketing BLOG

During a recent SNAP Consult, I was asked if I didn’t just have a list of keywords for attorneys in different practice areas.  The answer is Yes! We have extensive lists of keywords for different practice areas which we are continually working to improve.  My goal, though, is not just to slap up the same group of keywords for each attorney, but to make choices from these lists (and add to them if needed) that are tailored to each individual firm.  No two Law Firms are just alike, the geographic areas, areas of expertise, goals and personalities of the attorneys should be taken into account.  Your Attorney Marketing is as individual as you are and, although many of the keywords will be the same, there may be subtle differences and preferences that will make a difference.  I think that is what makes Attorneys Online Inc. so special – we are a small firm and we can take the time to care about your individual needs and the focus you have as a firm. 

When we do your Law Firm Internet Marketing, we want to talk to you about your firm and find out what kind of Law Firm you are and what cases you would like to focus on.  This personal touch is what will get the results you are looking for in your Lawyer Marketing campaign.  We encourage your input at any time – if there is a current event or a change in your staff and your focus changes, we want to know so we can make those changes in a timely fashion.  Your Attorney Internet Marketing should be flexible.  With Attorneys Online you have individual people who look at your accounts several times a week and are familiar with what is going on.  We want to know what kind of response you are getting (or not getting) so we can make any changes necessary.

Simply tell us a focus—what it is that is central to your practice—and we will do all we can to see that you are represented not just with a cookie cutter lawyer internet marketing scheme, but with a focus on your particular needs and specialties.

While we often encourage our clients to carve out their niche practice areas to show their strengths, there is such a thing as being too specific with your lawyer marketing strategies.

For example, when one of our personal injury lawyer clients comes to us for advice on marketing, we often suggest that he or she pick out what practice areas he/she really wants to focus on.  Is it soft tissue, volume cases like car accidents?  Is in the more labor intensive disease cases, such as Mesothelioma?  Would you just like to get a few medical malpractice cases or is it something you like and are good at?  Then, once we have a few picked out, we position our clients as leaders in that field.  This can include creating niche practice law firm websites, setting up separate pay per click campaigns, taking out ads in television or the newspaper, and more.

But what happens if you are so specific that you eliminate business?  Now, I know that many personal injury attorneys would take cases involving injuries resulting from gondola accidents.  However, let’s say (just for argument’s sake), that was the niche you wanted to focus on.  It’s great that you are so specific; however, how many cases are there for that area?  If there are just a few, it couldn’t hurt to have some marketing set up for it, but I wouldn’t narrow the focus so much that you are hoping for business from only a handful of potential clients.  In that case, expand to include a few more vehicle accidents; you don’t need to compete with car accidents, but you do want some options.
 

We work closely with our clients to choose their niche practice areas in areas that are likely to result in returns on their investments.  If you are unsure of how to focus your practice, please feel free to call or email us.

Attorneys Online Inc. is bringing their expertise in Law Firm Marketing to the AAJ conference in breathtaking San Juan Puerto Rico. The conference will be held at the beautiful El Conquistador Resort.The dates they will be attending are January 26-30. Attending the conference will be the Director of Business Development, Paul Santana, and the CEO of AOI Cheney Winslow. Feel free to stop by our booth, and find out how Attorneys Online Inc. can build your firms future. Whether it is a new attorney website, or law firm internet advertising, Attorneys Online Inc. has the experience, knowledge, and capability to get 2008 off to a great start for you and your firm.