So many of our clients ask us if they should “waste time” putting together dozens of pages of content for their site as part of their lawyer marketing.  After all, as our clients tell us, if our websites look good, won’t the surfers hire us?  The thing that so many of our clients forget is that people who look for a law firm online are looking to first research attorneys, information, laws, etc.  Then, once they have the basic information that they need, they are ready to hire an attorney.  You can help potential clients by providing them with the basic research information that they need; if you have quality, relevant content, that answers all of their questions, you may be hired on the spot.  If you just use your website as an ad and it doesn’t have any relevant information, a potential client is likely to move on to the next one.  Be the one stop shop that clients need to get questions answered.  It’s not a waste of time to add the content; if you don’t have the time, hire someone to do it for you and just reap the benefits.  (That’s what summer law students are for!)