Law Firm Marketing BLOG

The content on any attorney website can, and should, be determined by the attorney. Content driven sites are what make the search engines “happy” these days. The more content you have that is specific to the kind of niche you consider to be your best area of law, the more likely your site is to eventually come up high on the first pages of the search engine listings. Law firm internet marketing can be tailored by the firm.

For instance, if the attorney wants her website to become one that is recognized by search engines as a site that is good for those needing a car accident lawyer, then it is best to make the content revolve around car accident specific text. Words and phrases that people seeking a car accident attorney in a given location would be likely to type into a search engine are included in one’s text. A “car accident attorney in Dallas” includes that phrase (and other similar phrases) in the content of his site, likely on the first page. Related content is then included in the lawyer website design so that the site is recognized by the search engines as being a good source of information for people searching with specific phrases to find just such an attorney.

Lawyer internet advertising strategies are best applied by ensuring that the text rings consistent with the niche that the attorney specializes in, rather than with a shotgun approach including just a limited amount of general information.

When Attorneys Online, Inc., designs a website for you, it is our desire to make it the kind of attorney advertising avenue for you that will not just draw people to you, but will draw the people who most need your skills and are most likely to become your clients. By giving specifics, you help us to create a law firm website design that will be seen by those whom you are most trying to reach.

Domain names can be tricky. You want everyone on the Internet to know who you are or what law firm you belong to, but does a firm name domain really help them find you when they do a search?

Not really. If they knew the name of the law firm, then they could find you. How about those people that are just looking for a law firm and don’t know where to start? This is where an attorney marketing agency such as Attorneys Online can help. We know that the average person seeking legal help will put in the ‘type’ of lawyer they need, such as ‘San Diego divorce lawyer’.

If you domain name happened to be sandiegodivorcelawyer.com, you’d most likely be near the top of the search results for them to find you, and they didn’t even know the name of your law firm

Attorneys Online helps you from start to finish to be sure that all the steps are taken for those that want to find you, to be able to find you. From your domain name, to your law firm’s web design, to your .law firm’s Internet marketing, we strive to be sure the work to work together to give you the strongest web presence possible.

So many of our clients ask us if they should “waste time” putting together dozens of pages of content for their site as part of their lawyer marketing.  After all, as our clients tell us, if our websites look good, won’t the surfers hire us?  The thing that so many of our clients forget is that people who look for a law firm online are looking to first research attorneys, information, laws, etc.  Then, once they have the basic information that they need, they are ready to hire an attorney.  You can help potential clients by providing them with the basic research information that they need; if you have quality, relevant content, that answers all of their questions, you may be hired on the spot.  If you just use your website as an ad and it doesn’t have any relevant information, a potential client is likely to move on to the next one.  Be the one stop shop that clients need to get questions answered.  It’s not a waste of time to add the content; if you don’t have the time, hire someone to do it for you and just reap the benefits.  (That’s what summer law students are for!)